Featured Follower Friday – Mari Smith, Facebook Marketing Expert
Mari Smith @marismith is a Facebook Marketing Expert who spoke at the recent Social Media Success Summit #SMSS15. She provides a lot of great information for small business owners looking to promote their business through Facebook and Social Media Marketing in general. That is why we are featuring her and a just a few of the helpful tips she shared at #SMSS15 recently.
Facebook is about storytelling, you want to focus on posting compelling stories about your small business and your clients to tell your brand story. You can share a little about your history, why your business does what it does, spotlight yourself, your employees, and your customers…a behind the scenes and entertaining look at personalities and benefits. In other words not just posting Buy From Me! over and over but take examples of clients and how they used your product or service to solve a challenge they had or how it made their life better in some way.
It is alright and even advised to put some sort of call to action in most posts. Send them to a page on your website with more information related to the post and with more details on your product and services. Amplify your posts by paying for reach on facebook, due to recent changes on Facebook reaching people without ads or with ads focused on “likes” are a dated practice and often won’t get the results you want for driving business through Facebook.
Every business is different depending on your target audience, but here are some ideas that are effective for many small businesses. Test which of these works best for your social media marketing.
Try posting outside of business hours…Evenings and Weekends tend to be when more people engage on Facebook.
Use Images and Videos in your posts…many people are visual and are more likely to share posts that have visual appeal.
Keep your posts short, posts with less than 200 characters tend to get more shares.
End your post with a question that will encourage engagement.
Again these are just some of the ideas Mari Smith shared, follow her on your social media of choice for more tips and stay tuned to this blog as we will be sharing more from Mari Smith and the other speakers from #SMSS15 soon.
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