The Marketing Force Awakens – Trending Topics to Market Your Small Business
Have you seen the new #StarWars trailer for #TheForceAwakens, honestly it is more like #TheMarketingForceAwakens don’t get me wrong I am really looking forward to both the movie and maybe even learning some marketing techniques. In fact it is already starting, this is the first time I remember that the trailer says ‘Tickets On Sale’ now so far in advance of the actual release of the movie. Maybe I just didn’t pay attention to that before but it sure beats putting people in line at the Theaters for days before the first run of the #StarWars movie.
They knew there would be demand and they want to encourage that, which is very smart marketing. I am curious as to how many weeks it may be sold out and how many people buy multiple tickets (to either try to resell or to see the movie dozens of times in the theaters in 3D).
Unless there is a drastic change in marketing strategy I know there will be an upcoming deluge of cross promotion for quite a few months. All the fast food places and big box stores will be promoting their connection to the movie. Your soda cup for the next 4-6 months will have a character from #TheForceAwakens, the checkout lines will be filled with #StarWars souvenirs.
Unfortunately most small businesses will be limited in being able to capitalize on the new Star Wars movie as the licensing fees associated limit the cross promotion to the big multi-national corporations. There will be some merchandising available without as much profit to the small businesses buying from the big wholesalers who have the license.
However there are always creative ways to capitalize on the latest trends, especially now with social media outlets. Your small business can make a short video without any official Star Wars footage or images that brings you attention with some creativity so it links the theme of the movie to your products or services. Maybe even go the opposite direction…if your prospects may be likely to get tired of all the hype start with a connection to them that your products and services will never have a Star Wars character on them, you are safe to use our services without hearing about the Star Wars hype, etc.
The key in marketing is to find your niche and to connect to your community of clients and future clients, whether that means keeping up on the latest trending topics like Star Wars or staying away from them get to know what your target audience wants…and give it to them in a memorable way.
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We invite your feedback on how you can use the latest trends and apply them to your small business marketing to learn from each other so we can all Make Business Bloom.
Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!