Category: Featured Follower Friday

Category: Featured Follower Friday

How Small Business can Convert Prospects into Clients with Conversations on Social Media

Featured Follower Friday – Author Nicky Kriel @NickyKriel

Nicky Kriel’s latest book – Converting Conversations to Customers: The Essential Guide to Social Media Sales Success is packed with a lot of good information for Small Business Owners and Entrepreneurs which is why she was chosen as our Featured Follower along with a sample of some of the good info in this book.

There is a reason for the word ‘Social’ in Social Media. Social Media is not so much about technology, but about people and relationships.”Social Media is about People and Relationships

Nicky goes on to say that while technology is important in that it gives you the ability to reach a wider audience and build a bigger network of people, it is people and relationships that drive sales…the lifeblood for business success. Her goal in this book is to help us as business owners to increase sales without being ‘salesy’.

I will highlight a small portion of her strategies and ideas here that I think are most relevant to small business owners like the clients I work with, as well as some of my own thoughts and marketing experience.

Some of the key goals that are helpful on social media are:

  • Build a personal brand so people fell that they know, like and trust you (a key here is to be authentic).
  • Attract the right customers (so they seek you out.)
  • Listen for business opportunities (learn what to look for on social media daily streams)
  • Build and nurture the human relationships so when people are ready to buy you are top of mind.

Small Business Typically Should Focus on LinkedIn and Twitter

Ultimately, Social Selling is a process and not about the platforms. You need to interact with your customers where they hang out, not where you are most comfortable. At the moment, the platforms where sales people get the best results for generating leads for business are LinkedIn and Twitter.” “…when you use both together, they complement each other nicely.”

While every business is unique and you should take a look at all the social media outlets to see which is most likely to reach your target audience I agree with Nicky Kriel’s decision to focus on LinkedIn and Twitter for Small Businesses that don’t have an internal marketing department and/or have a small marketing budget. (Facebook dominates social media but is not business-centric and has become primarily a pay-to-play platform, where you often need to pay for ads to even reach the majority of your followers.)

smallbusinessownersmmTo grow and thrive in the long run you shouldn’t ignore social media, but you need to focus on the right priorities for your business, not necessarily the number of followers or likes, etc.

The question everyone should be asking is: How can I make sure that Social Media works toward my business objectives?”

You don’t have to use social media to follow celebrities or politics, you should use it to connect with current and future clients and build relationships.

For LinkedIn you need to focus on your business, things that you would focus on in a presentation to new prospects (Goal: Professionalism).

For Twitter you should show your human side, yes they should know you own a business but it also should reflect your personality and interests so you can connect on a deeper level. (Goal: Likeability)

LinkedIn

LinkedIn should focus on demonstrating your experience, skills and knowledge. While you can typically only contact people you know or ask for an introduction, a big advantage is that you own your own contact database – you have the option to download your contacts from LinkedIn and save them.

LinkedIn offers a great search feature to find people based on job description, keywords or company. This means you can often find the right contacts for your type of product or service. (Of course this is not a secret so these key purchasing managers may be getting deluged with some pushy sales people trying to connect.)

Twitter

Twitter is more of a focus on who you are … can your future customers get to know, like and trust you? Here you show both your expertise and how you interact with people. Potential customers for your small business get an impression of you and can connect your website, blog articles and LinkedIn profile to learn more about your products and services.

The big advantage with Twitter is that you can contact anyone; you are not restricted to a limited network of people.

Social Media Marketing Benefits

Using Social Media to sell your products and services does not mean you never have face to face meetings or interactions by phone, these are still essential for the sales process. It can shorten the sales process and help prequalify your prospects, and can usually be done on a smaller budget than some of the more traditional methods of developing qualified prospect pool.

Social Media is not about instant sales; like any other social group you need to become part of a community of trust to earn the right to talk about what you offer (without being seen as pushy). Also remember as I mention often; people don’t care about the features of your product they care about how it solves an issue they are having or how it benefits them specifically. (WIIFM – what’s in it for me?)

researchsmmBuild a strong Personal Brand: Visibility creates opportunity. Get found on Google > LinkedIn profiles rank high on Google (by name) as do Twitter accounts and mentions.

70-90% of the buying process has already happened before buyers approach a company.

If someone is considering doing business with you there is a good chance they will pay attention to your online presence. A neglected and dusty social media account does not make a good impression. Remember people do business with people they know, like and trust so let them get to know you as well as your business (within some professional limits of course.)

You can build a foundation of trust with Social Selling not just with one-on-one interactions but also with your blog articles, posts, tweets, etc. Delivering consistent messages that demonstrate your value and show potential customers how you write, how you think, how you behave, and how you respond to complaints can be invaluable to building trust online. Once you have that baseline of trust the one-on-one interactions can lead to shorter closing times on sales.

Selling is about understanding where the customer is in their journey, and what their needs are and the timescale of their needs.”

Social Media allows you to be in your client’s mind at the moment they are ready to buy.”

They key to your small business success in Social Media is finding the where and when for your current and future clients.

Social Media makes it easier to find people with specific interests or who have indicated they may be in the market for your products or services.

shutterstock_101547316LinkedIn/Twitter Strategies

If you find a key purchasing decision maker on LinkedIn but don’t have a direct connection option, search for them on twitter to follow their interests and begin connecting on similar interests and interact to start building a relationship and later bring that connection to LinkedIn or offline.

Optimize your social media profiles, think of them as your online CV or Resume to highlight the benefits of working with you and your business. Make your profile as complete as possible, for example fill in all experiences and skill sets on LinkedIn and also make your profiles rich with relevant keywords.

Write your profile for the person who will be reading it, focus on the benefits you provide to others; who you are, who you help and how you help them. This gives the reader the info to know how you can help them or someone they know. Write your summary as a story with an introduction to pull them in, a middle to tell your story, and a conclusion ideally with a request for action or contact info.

FollowerFriday750

Please share this (simply copy and paste into your social media):
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Tweet your ideas for resources, articles, tips to: @eRoseWeb

Wrapping Up
I recommend this book if you are looking for some good tips and strategies on growing your business. Social Media Marketing is not going away anytime soon, and as you know in business if you are not growing you are likely falling behind your competition.

Please join us in conversation on this topic, we would love to hear any strategies you use or learn from this book that help you Make Your Business Bloom. Share your thoughts in comments or social media.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Category: Featured Follower Friday

Featured Follower Friday – Mari Smith, Facebook Marketing Expert

FollowerFriday750Mari Smith @marismith is a Facebook Marketing Expert who spoke at the recent Social Media Success Summit #SMSS15. She provides a lot of great information for small business owners looking to promote their business through Facebook and Social Media Marketing in general. That is why we are featuring her and a just a few of the helpful tips she shared at #SMSS15 recently.

Facebook is about storytelling, you want to focus on posting compelling stories about your small business and your clients to tell your brand story.Mari_Smith_SMSS15_Photo You can share a little about your history, why your business does what it does, spotlight yourself, your employees, and your customers…a behind the scenes and entertaining look at personalities and benefits. In other words not just posting Buy From Me! over and over but take examples of clients and how they used your product or service to solve a challenge they had or how it made their life better in some way.

It is alright and even advised to put some sort of call to action in most posts. Send them to a page on your website with more information related to the post and with more details on your product and services. Amplify your posts by paying for reach on facebook, due to recent changes on Facebook reaching people without ads or with ads focused on “likes” are a dated practice and often won’t get the results you want for driving business through Facebook.

Every business is different depending on your target audience, but here are some ideas that are effective for many small businesses. Test which of these works best for your social media marketing.

Try posting outside of business hours…Evenings and Weekends tend to be when more people engage on Facebook.

Use Images and Videos in your posts…many people are visual and are more likely to share posts that have visual appeal.

Keep your posts short, posts with less than 200 characters tend to get more shares.

End your post with a question that will encourage engagement.

Again these are just some of the ideas Mari Smith shared, follow her on your social media of choice for more tips and stay tuned to this blog as we will be sharing more from Mari Smith and the other speakers from #SMSS15 soon.

Facebook Page: www.facebook.com/marismith
Twitter: @marismith
LinkedIn: www.linkedin.com/in/marismith
Web: www.marismith.com

Please share this (simply copy and paste into your social media):
“Featured Follower Friday spotlights Mari Smith, Facebook marketing expert for tips to #MakeBusinessBloomhttp://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Category: Featured Follower Friday

Featured Follower Friday – President of Delaware County Chamber – Trish McFarland

FollowerFriday750While our clients are not only in the local area of Southeastern Pennsylvania, we have benefited from our association with a few local Chambers of Commerce.

TJMAC24Today we highlight the President of the Delaware County Chamber of Commerce (@DelcoChamber), Trish McFarland @tjmac24. As a follower you learn about the many great events and resources of the Delaware County Chamber as well as updates on the local community and other issues for small businesses throughout the country.

DelcoSmallBiz500 eRose Web is proud to be a long time member of the Delaware County Chamber which in addition to some of the standard Chamber benefits and features like Networking Events, Online Member Directory, Government Relations, they provide many additional resources and opportunities for a stronger community including online business training, radio show interview and direct mail opportunities for small business.

“The Mission of the Delaware County Chamber of Commerce is to enhance your business, other businesses throughout the region and promote the economic well-being of the county. We focus on providing valuable benefits, strengthening the quality of life within the community, serving as your liaison between business and government, and preparing our future workforce.”

You can learn more at www.DelcoChamber.org or follow them on Facebook.

Please share this (simply copy and paste into your social media):
“Featured Follower Friday spotlights Trish McFarland, President of Delaware County Chamber for resources to #MakeBusinessBloomhttp://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Category: Featured Follower Friday

Featured Follower Friday – Small Business Owners, Authors and other Tipsters

Our goal on Featured Follower Friday is to spotlight the many resources available from our loyal followers and how our small business clients and fellow Entrepreneurs can benefit from what tips and resources they have to offer.

FollowerFriday750

During the last few months we have featured tips and resources from Authors like Carson Heady, Mahogany Dream, Doug and Polly White, as well as a local Chamber of Commerce President, Small Business Banker, and even a little something for the golf enthusiast small business owners. We encourage you to share tips or resources you may be able to share to help small business owners and fellow Entrepreneurs.

Please share this (simply copy and paste into your social media):
“Featured Follower Friday spotlights Entrepreneurs that can #MakeBusinessBloom with resources and tipshttp://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Category: Featured Follower Friday

Featured Follower Friday – Sales Author Carson Heady

FollowerFriday750Featured Follower Friday puts the spotlight on one of our twitter followers, Carson V. Heady (@cvheady007) who provides some informative sales tips for small business.

Carson V. Heady Sales Book

Carson V. Heady is an author of sales/leadership books including business conspiracy novel Birth of a Salesman, as well as a sales leader and management consultant.

Carson V. Heady has written a book entitled “Birth of a Salesman” that has a unique spin that shows you proven sales principles designed to birth in you the top producer you were born to be.

Carson V. Heady posts for “Consult Carson” serving as the “Dear Abby” of sales and sales leadership. You may post any question that puzzles you regarding sales and sales leadership careers: interviewing, the sales process, advancing and achieving. You will also be directly contributing to his third book, “A Salesman Forever.”

Learn more at: https://carsonvheady.wordpress.com/the-home-of-birth-of-a-salesman-2010-published-by-world-audience-inc-and-the-salesman-against-the-world-2014/

Featured Follower Friday is not an endorsement of any specific follower nor is it a paid advertisement. The goal is to share resources for Entrepreneurs and Small Business owners to benefit from and to encourage a greater small business community in our circle of business owners.

Please share this (simply copy and paste into your social media):
“Featured Follower Friday- Carson V. Heady Sales Author to help Entrepreneurs #MakeBusinessBloom…http://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

We encourage you to send us information about what resources or advice you may be able to share to help small business owners and fellow Entrepreneurs.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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Category: Featured Follower Friday

Featured Follower Friday – David Beruh, Santander Bank

FollowerFriday750In business we all need the team of financial experts in our corner from accountants to bankers and venture capital providers. Today we focus on a follower who has been active in our local community and is one of the few bankers I have personally worked with who I have actually seen provide and facilitate referrals with local small business, even when may not directly benefit him.

David Beruh of Santander Bank serves primarily in the areas of West Chester and Media PA for business banking in areas like Equipment Financing, loans and lines of credit, merchant services, as well as other business and personal banking needs. I have networked with David for many years at Delaware County Chamber events and he is always professional and looking to help strengthen the overall community of small business.

SmallBusinessCommunity325He has arranged his own meetup / networking leads groups to help make a difference in our local community. We should all take a lesson from David and make sure we give first…think about how to help other people get what they want and know that over time serving them well will also serve you well.

I recently spoke at his Meetup group of Small Business Entrepreneurs and was impressed by the variety of small business represented, as well as the quality of questions they had on the Social Media Marketing overview I was presenting.

To learn more about David Beruh’s group visit: www.meetup.com/chester-county-entrepreneurs

He is active on LinkedIn and has a recent article that should be helpful to many businesses at:
What I Learned at Productivity Boot camp

Featured Follower Friday is not an endorsement of any specific follower nor is it a paid advertisement. The goal is to share resources for Entrepreneurs and Small Business owners to benefit from and to encourage a greater small business community in our circle of business owners.

Please share this (simply copy and paste into your social media):
“Featured Follower David Beruh, inspiring entrepreneurs to build and strengthen local community to #MakeBusinessBloom …http://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

We encourage you to send us information about what resources or advice you may be able to share to help small business owners and fellow Entrepreneurs.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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Category: Featured Follower Friday

Featured Follower Friday – GolfTalk Live updates on Golf for the Entrepreneur

FollowerFriday750Every Entrepreneur needs to take some time to recharge their batteries so they can be fresh to best serve their customers. Our featured follower today is for those interested in golf, and who is hopefully enjoying the summer prime golf season: GolfTalk Live @TLGolfTalkLive

This week we spotlight a weekly golf radio (and online) show with host Tony Leodora, who brings you the world of golf in an entertaining and informative format. GolfTalk Live covers topics including golf courses, products & equipment, pro tour news and updates, and more.

logo250gbVideoLink250GolfTalk Live is a client and a follower of eRose Web. GolfTalk Live has shown that a dedication to excellence in their craft and adding valuable information can build a strong following. This show has been honored as the No. 1 Golf Radio show in America for several years by the prestigious International Network of Golf!

GolfTalk Live is available online for the current week as well as archived broadcasts, take a listen at: www.golftalklive.net/golfshowonline.html

In addition to the hour long weekend show Tony Leodora shares a quick update mid-week to entertain and keep you updated on the world of Golf, see the latest video at: www.golftalklive.net/golfvideominute.html .

Featured Follower Friday is not an endorsement of any specific follower nor is it a paid advertisement. The goal is to share resources for Entrepreneurs and Small Business owners to benefit from and encourage the greater small business community.

Please share this (simply copy and paste into your social media):
Featured Follower Friday- Entrepreneurs taking time for Golf updates, recharge to #MakeBusinessBloom…http://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

We encourage you to send us information about what resources or advice you may be able to share to help small business owners and fellow Entrepreneurs.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

Category: Featured Follower Friday

Featured Follower Friday – Mahogany Dream, Scripts for Life Vol.1

Mahogany DreamThis Featured Follower Friday we are putting the spotlight on Inspirational Author Mahogany Dream @mahogany623

She is a great example of how hard work, dedication and the eagerness to learn and adapt goes a long way to being successful. Whether it’s writing your first book, starting your own business, or expanding your existing business, give yourself all the tools you need to Make Your Business Bloom.

Scripts for Life Vol.1 is a book from first-time author Mahogany Dream and it is an inspirational guide for all avenues of life. It’s not a book of bible verses, but a book that shows the reader that there are multiple ways to view the same scenario. We recommend this book not only to promote new business owners and entrepreneurs but it is very inspirational and can be used for new, and existing business owners as a tool or guide to keep you on the right state of mind for success.

For someone who is in the beginning stages of creating a business, changing careers, starting or revisiting the idea of furthering their education or even moving forward into a relationship – this book allows the reader to take a step back and approach their current situation with fresh eyes.

With titles such as “Tested” & “Keep Going“, the author explains that when starting something new, you must take baby steps.  Even in taking baby steps sometimes we stumble, we may hesitate in moving forward because the stumble made us nervous.  However – you should not go back … you must KEEP GOING!!!

For anyone starting a new business venture it is important to have a plan.  It is important to understand that it may not be easy, but in the long run it will be worth it. Scripts for Life Vol. 1 encourages the reader to view things from every angle; understand that there will beproduct_thumbnail some test and inspires the reader to keep pressing forward.

This book can be used as a great tool for daily motivation to move forward and also an uplifting read when you need to remind yourself why you began pursuing your dreams!

Featured Follower Friday is not an endorsement of any specific follower nor is it a paid advertisement. The goal is to share resources for Entrepreneurs and Small Business owners to benefit from and to encourage a greater small business community in our circle of business owners.

Please share this (simply copy and paste into your social media):
“Featured Follower Friday- Mahogany Dream, Inspirational Author to help Entrepreneurs #MakeBusinessBloomhttp://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

We encourage you to send us information about what resources or advice you may be able to share to help small business owners and fellow Entrepreneurs.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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Category: Featured Follower Friday

Featured Follower Friday – MLCC Chamber President Bernie Dagenais

FollowerFriday750Our Featured Follower Friday spotlights the President of a Local Chamber of Commerce. Bernie Dagenais (@berniedagenais) and the Main Line Chamber of Commerce in the Western suburbs of Philadelphia who brings many resources to small business.

One of the programs of the Main Line Chamber is called Make More Save More, www.MainLineBusiness.us, below you can view a video with some highlights and tips from the latest Make More Save More event.

The Main Line Chamber has both a great staff and an active business membership, you can visit www.mlcc.org for member listings in a variety of categories to help your small business. If you are in business but not a member of your local chamber I encourage you to at least explore the option, even if your target audience is national or international, your local chamber of commerce can be a great resource for any business.

Please share this (simply copy and paste into your social media):
Featured Follower Friday spotlights people with resources that can #MakeBusinessBloom … http://bit.ly/followerfri

Tweet your ideas for resources, articles, tips to: @eRoseWeb

We encourage you to send us information about what tips or resources you may be able to share to help small business owners and fellow Entrepreneurs.

Category: Featured Follower Friday

Featured Follower Friday – Doug and Polly White

FollowerFriday750Today our Featured Follower Friday puts a spotlight on Doug and Polly White (@letgotogrow), a husband and wife duo that help Make Your Business Bloom with HR, Productivity, Finance, Sales and many other business related tips and articles on their blog … http://www.dougandpolly.com/blog

About Doug & Polly White (@letgotogrow): Writers for @entmagazine, small business experts, serial entrepreneurs, best-selling/award-winning authors, and speakers based in Richmond Virginia.

Follower Featured Blog article snippet:
How can I overcome a sprawling to-do list?
TimeMoney275“…we fight … to manage our time and tasks. If you have a to-do list, you are ahead of the pack. But, there are ways to make your list and time management plans more effective.
Here are a few tips that will be helpful.
Prioritize the list …
Estimate how long each item on your list will take to complete …
Use your calendar …
Don’t pack your schedule
Get help …
…Time is your most valuable commodity and the quantity is limited. Your personal productivity may be the difference between success and bankruptcy. Implementing these tips will help you achieve your full potential.”

Read full article at: http://www.dougandpolly.com/personal-productivity/331-how-can-i-overcome-a-sprawling-to-do-list

Featured Follower Friday is not an endorsement of any specific follower nor is it a paid advertisement. The goal is to share resources for Entrepreneurs and Small Business owners to benefit from and to encourage a greater small business community in our circle of business owners.

Please share this (simply copy and paste into your social media):
“Featured Follower Friday spotlights Entrepreneurs that can #MakeBusinessBloom with resources and tips http://bit.ly/fffwhite

Tweet your ideas for resources, articles, tips to: @eRoseWeb

We encourage you to send us information about what tips or resources you may be able to share to help small business owners and fellow Entrepreneurs.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

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