Category: Trending Topic Tuesday

Category: Trending Topic Tuesday

Voice-Activated Tech: Should Your Small Business Listen or Join the Conversation for Growth?
HomePod at Apple #WWDC 2017

Can Voice Activated Speakers Improve the Bottom Line of your Small Business?

And the Trending Tuesday Topic is…

HomePod, bringing Siri into your home at Apple #WWDC 2017

Will these be primarily Entertainment Pods or Business Efficiency and Marketing Opportunities?

As I discussed in a previous blog article (What Can Small Business Learn from Apple), Apple finds a way to get publicity on their new products. Often with new products or product improvements at their annual #WWDC conference.

Yesterday, the company unveiled their long-awaited Siri speaker called HomePod, its most powerful Mac to date, and tons of new software upgrades across all the Apple platforms, from iPhones to the Apple Watch. Today they are having the former First Lady speak at the conference, but the topic I want to discuss is the advancement of Siri for the Home with the new HomePod. Apple’s entry into the market to compete against Amazon Echo and Google Home.

FYI, The HomePod is about 7 inches, comes with seven tweeters and runs on an Apple A8 chip. It has a six-microphone array in the middle to make it easy for Siri to hear you. The main focus seems to be on Music including Beats 1 Radio but it will also be able to deliver the weather, set timers, and control your HomeKit devices similar to the competitors. The HomePod will not ship until December 2017 and the starting price is $350. (Way above the price of its competitors, as usual)

What does this have to do with small business and entrepreneurship you ask?

Technology is changing the future of business (and the future is coming quickly). You have probably seen the commercials where Alexa (Amazon Echo) can order you a pizza lickety-split.

From what I can tell Amazon is the one primarily focused on creating a community and encouraging development of Apps and skills that can help promote business. (Of course, they make it easy to order from Amazon, which is good for those small businesses that offer their products through Amazon in the first place.) There have been over 10,000 third party apps developed for Amazon Echo and the low-priced Echo dot opens up this technology to everyone.

Google Home was promoted as an entertainment hub, allowing you to control your TV with a Chromecast streamer and launching Netflix and YouTube on your TV, etc.

This avenue of technology is brand new and the market will determine where the real progress will be made, similar to smart devices for your wrist. The big push initially on smart watches was the phone feature, being able to make and receive calls through your watch was supposed to be the next big thing. It turns out that the primary usage became the fitness tracker portion (at least to this point in time.)

Will Apple be right in that people want it primarily for voice activated music with the best quality speaker?

Will Amazon be proved right that having the largest range of skills for improved efficiency will be the most popular feature?

Will people get rid of their remote controls and use Google Home for their home entertainment?

Usually one theory wins out in the end and the others adapt as best they can depending on how far behind the popularity trend they are.

In technology, it is not always the first one in the market that succeeds in the end, but in my opinion Amazon has set themselves up for long term success on this trend. By opening their platform and encouraging 3rd Party developers to extend the functionality, they have embraced the modern age where democracy in business wins. Similar to how the marketing trend is these days, often consumer-driven with Social Media taking center stage.

While business has always been driven by demand of consumers, more than ever the consumers are interactively communicating their demands through social media. This translates well for Amazon in that developers and even lay people are deciding what skills to write and what skills to enable on the Echo so that Alexa can improve their lives (mostly hands free).

Yes, people love to be entertained, but decent speakers aren’t expensive and cable companies are adding voice controls to their remote controls. I am not a fortune teller so please don’t place any wagers or adjust your stock portfolio based on this article, but I would suggest exploring the options for improved productivity for your business and home.

One way I have found to tap into this new technology trend to market my business is with a skill you may have read about in my blog articles previously “Marketing Rich Tips” where you can enable the skill on your Echo and say, “Alexa ask Marketing Rich for a marketing tip”. (See my article on this topic…)

Explore the lists of skills developed for the Amazon Echo and see which ones may be able to improve your efficiency. You can manage your calendar, add to your to-do list, listen to podcasts and audio books to keep your business skills sharp, among many other options.

What are the skills that can make your business more efficient? If someone hasn’t developed it yet, maybe you want to develop something and add it to your own personal Echo? The possibilities at this point are improving daily and the future is bright.

While change is often a little scary there are a lot of improved efficiency options that can help you reduce your costs or reach more people to add to your bottom line. I encourage you to take a deep breath and dive into the future of technology.

Category: Trending Topic Tuesday

Poker, Angry Orchard and Dreams of … #Movember? Why Small Business Should Be More Social.

I had a dream and in this dream…no not like Martin Luther King. At least I didn’t think it was a dream of a better world but in a weird way it kind of was. When I say weird, I mean it. I was dreaming of social media hashtags…one in particular that was mentioned casually at a friend’s house during Poker night and apparently got stuck in my head.

FYI: This post is not really about a weird dream but about trending topics for small business and the influence of social media in our culture and how entrepreneurs can capitalize on it for success. (So please stay with me here.)

I had seen vague references to the hashtag #Movember over the last couple weeks but had been too busy, with web designs and keywords for a new law firm client, updates for other various websites, and numerous other day-to-day tasks of running my small business, to look into it.

TrendingTopicTuesday750Why was it in my head now then, two weeks into November?

That is where the Poker and Angry Orchard came in.

During the banter of that friendly poker game in the basement of a friend, one of the players made another vague reference and specifically said “hashtag Movember” … I was about to ask what that was all about but then the topic quickly moved onto things like Monday Night Football and Sci-Fi Movies.

Then at around 2:30am I woke up from a weird dream that would not leave my head…a dream revolving around hashtags, specifically #Movember. I don’t know why I was dreaming about this one stray comment, I can only guess that maybe it was my choice of adult beverages, Angry Orchard instead of the usual Stout or Lager.

Still wondering why I am writing about a topic I don’t know much about? Good Question, it gets to an important idea I am familiar with, the influence of social media and how small business can benefit from it in a variety of ways.

Social Media is not like marketing materials like the Yellow Pages, a brochure or a Flyer, it is about the connection to the community. Social Media for business is now a mix of both sales and marketing, it is more of an online business card exchange or an interactive seminar with Q&A.

Social Media can give small business owners a window into the lives and interests of their prospects and what the current trends are that can be leveraged for increased sales and to strengthen business relationships.

BransonLifeEducation650I have been on Social Media for quite a while and this is a lesson I am still learning. When you see vague references to something like ‘Movember’, unlike what I did, take just a couple minutes and do a quick online search to see what it is about and if it might be relevant to your customers or your business. There could be some great opportunities to become more active in your community which could build stronger long term relationship and win you some lifelong clients.

Some topics on Social Media can indicate the interests and needs of your customers which can help you adjust your products and services or your sales process. I will admit there can be a lot to sort through on social media to find the things that are relevant to your customers and your business. However, if you can find the pulse of your consumer, isn’t that really priceless?

About 10 years ago you needed a website to make sure you were found by your prospects, then as more competitors got websites you needed SEO (Search Engine Optimization) to get noticed by prospects. Your business website had limited interaction and you usually paired it up with an email marketing list to convert your prospects into clients. Now the trend is interaction with your prospect on Social Media.

Do you still need a good website with SEO? Absolutely! However, your competitors are also on Social Media and if you are not talking to your prospects on Social Media then your competition will.

SocialMediaNews500The key is to find the social media platforms where your prospects go; so you can be part of the conversation, or at least see what the discussion is about. For example, if you are B2B it could be LinkedIn, if you are targeting younger consumers you might want to use Snapchat or Facebook Live.

I could go on all day on this topic, but my point here is to pay attention to your community of prospects. They are most likely on social media somewhere looking for information related to their business and maybe even sharing their priorities. You can then let them know about all the great benefits you provide with your products or services that help them solve their challenges or that focus on their priorities.

Today, start asking your clients if they are on any social media and how they use it. As they say ‘birds of a feather flock together’ so learning about how your clients use social media and joining the conversation can help you both strengthen those relationships and find prospects that are similar to your current clients.

In case you came here to read about Movember or were still were wondering what it is all about. I finally took my own advice and did a little research…here is the story of #Movember (www.Movember.com):

mobromovember300“The Movember Foundation is the only charity tackling men’s health on a global scale, year round. We have one goal: to stop men dying too young.
From humble beginnings in Australia in 2003, the Movember movement has grown to be a truly global one, inspiring support from over 5 million Mo Bros and Mo Sistas around the world.
Movember’s success can largely be attributed to the strength of the global community. Regardless of the city in which we live, we’re part of something bigger, united by a commitment to help change the face of men’s health.”

Basically, it looks like good cause to help improve Men’s Health around the world, where men grow Moustaches (‘Grow a Mo for a Bro’) to start a discussion and therefore raise awareness for physical and mental health issues; including suicide prevention – something that has affected my personal and business life…losing some loved ones and even valued clients to suicide.

I hope you found this article informative and somewhat entertaining. The moral of the story here is to pay attention to the trends in society there are a lot of things we can learn from each other in life and in business.

Please join our conversation with any feedback or how you applied any of the tips above meant to help you Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Category: Trending Topic Tuesday

Why should I want Pokémon Go around my small business?

Like most small business owners I don’t have time to play around with a lot of phone apps or play games on my smartphone, a game console or even on my computer. That makes it easy to be out of the loop when a new hot new trend comes out. I wanted to share some info with small business owners that may have been in that boat with me, and want just a little info on this trend to either apply it to their business, or at minimum be able to discuss it with clients and prospects, if appropriate. Further I want to emphasize the importance of mobile websites and marketing for all small businesses.

Curious to know what the latest craze “Pokemon Go” is all about and if you can get your small business increased sales and exposure through this extremely popular phone app/interactive game?

We found a couple good sources to share with ideas for small business marketing, especially if you have a retail location. The TV show on MSNBC “Your Business” did a recent feature with 5 ideas on how to get new customers using Pokemon Go:

Video: 5 ways Pokemon Go can help you get customers
MSNBC Your Business 7/22/16

“Pokemon Go is the most talked about game of the summer, and it’s time for you to cash in on this digital phenomenon by driving sales to your small business. Here are five ways to attract customers with Pokemon Go from Inc.com.”

If you want a more in depth description of what this trend is all about and some additional ideas on how to get involved through ads or special promotions check out this informative article on SmallBizTrends.com:

What Is Pokemon Go and Why Your Small Business Can’t Afford to Miss This Trend?
by Joshua Sophy on SmallBizTrends.com

“If you haven’t seen scads of people near you seemingly chasing figments of their imagination down sidewalks, through public parks”, etc … “you’ve likely heard of Pokemon Go. Chances are, you’re currently at the stage where if someone drops a Pokemon reference near you, you laugh to appear hip and with it but you, in reality, still have no idea what anyone is talking about or what the fuss is all about.” … “No worries, though. Presumably about half or more of the adult world — and probably even fewer small business owners — know what Pokemon Go is, so here’s a primer on how it works and a bit about how it can potentially benefit your small business now and in the future.” …

“There are two central hubs within the game, PokeStops and Pokemon Gyms. While it’s hard to actually become one of these spots as a business, there are ways of benefiting from your proximity to them. A PokeStop is a central hub where Pokemon Trainers can get items to be used in the game. Pokemon Gyms are where Pokemon Trainers gather to battle their collected Pokemon. Again, these PokeStops and Pokemon Gyms are generally located in public spots and civic or community hubs, not often at individual businesses. Think: statues, libraries, train stations, fountains, lakes, gazebos, etc.” … “Your business’s proximity to a PokeStop could be a boon to you, too. There are already scads of reports of businesses near PokeStops seeing an increase in foot traffic and sales.” …

Pokemon Lure: “This is probably the most direct way of potentially directing foot traffic to your business via the Pokemon Go app.”…”
By casting a Pokemon Lure” … “you’ve suddenly become a font for Pokemon for the next 30 minutes. If the game is as popular in your community as it seems to be just about everywhere, expect people to come near your lure looking to catch some Pokemon.”

Read Full Article

While most small businesses will not take the time to develop a marketing strategy based on a trend like Pokemon Go, it is good to think about different ideas to market your business and be aware of what your clients might be interested in and cultural trends.

While Pokemon may come and Go it seems interactive smartphone apps and advertising is more and more pervasive and will not be going away anytime soon. Make sure you get your website to a mobile friendly format as soon as you can and start working in more emphasis on mobile in your overall marketing plan for the future.

Make Your Business Bloom with a website and marketing that will show your future clients all the benefits your products and services offer to them!

Category: Trending Topic Tuesday

Small Business Week – Encouraging the Entrepreneurial Spirit

This week take time to inspire Entrepreneurship in others!
SmallBusinessWeek400
May 1st to May 7th is Small Business Week. I am proud to own a small business but more importantly to provide services that help other Small Business Owners and Entrepreneurs become more successful.

If you are a small business owner as well, I applaud you wholeheartedly. No one really knows all that is involved with running a business until they get in the thick of it. As much as I like to read books and watch shows on business when I can, the only way to truly learn is to dive in and take the risks needed to own a business.

Together let’s spread the spirit of Entrepreneurship!

As I have mentioned in previous articles, I enjoy shows that focus on business, especially for Small Business.

Here is a video from the MSNBC show ‘Your Business’ with a clip from the head of the Small Business Administration with some general info on some resources available from the SBA and discussing events for Small Business Week 2016…

Celebrating National Small Business Week
All this week, communities around the country are celebrating the contributions of America’s small businesses. The theme of National Small Business Week is “dream big, start small.” Maria Contreras-Sweet, the head of the U.S. Small Business Administration, highlights some of this week’s events.

If you own a small business already, keep at it and keep encouraging others to pursue the American Dream.

If you have thought about starting your own business, come up with a plan on how you are going to get there. Start working on a business plan, find local resources like SCORE or SBDC which can give you free advice on best strategies for getting started. Yes a lot of businesses do fail, the key is planning and persistence. There are risks but there are so many rewards as well.

We will continue to provide helpful resources on this site, please let us know what areas you might need more information on to start or make your business bloom!

Category: Trending Topic Tuesday

Trending Topic – Small Business Saturday

TrendingTopicTuesday750Thanksgiving is almost here, but this year the Christmas music started right after Halloween. The temperatures are cooling and there is holiday shopping in the air! While most small businesses will probably not have their biggest sales day of the year on Small Business Saturday, I am glad it is gaining popularity.

Let’s face it people want bargains and small business overall can’t (and shouldn’t) compete with the big box stores and online behemoths on price…so Small Business Saturday is never going to phase out Black Friday or Cyber Monday. That is not the point of small business anyhow.

SmallBusinessCommunity325Where Small Business Saturday comes into play is a reminder to shoppers that there are other options, options where you can get better quality and above and beyond customer service that seems to be pretty rare in a super-sale world. Small Business is the place where shoppers can find those unique items that are customized or personal.

A limited number of shoppers may #ShopSmall simply to support their community, but the vast majority need to see the demonstrated extra value of why they would pay more in most cases. That is the real world and small business owners know it and the successful ones thrive on it. Entrepreneurs are not looking for charitable donations, we provide value to the consumer.

While I support Small Business Saturday and hope it continues to grow over the years, I would like to suggest that you keep local businesses in mind throughout the year. Explore small businesses in your area. When you are near a local retail store just stop in to see what they offer, maybe try a specialty of that local bakery or restaurant, ask a shop owner for advice or recommendations for a special gift. You might be surprised at some of the great quality products and long term relationships you will build.

OK, I am stepping off my soapbox now…I would love to hear from Entrepreneurs who have come up with great ideas to grow their business this holiday season so we can all grow together. What are you doing different this year? What questions do you have for other small business owners?

Please share this (simply copy and paste into your social media):
Trending Topic, #ShopSmall on #SmallBizSat and all year to #MakeBusinessBloom…http://bit.ly/trendingtues

Tweet your thoughts and additional topics to: @eRoseWeb

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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Category: Trending Topic Tuesday

The Marketing Force Awakens – Trending Topics to Market Your Small Business

Have you seen the new #StarWars trailer for #TheForceAwakens, honestly it is more like #TheMarketingForceAwakens don’t get me wrong I am really looking forward to both the movie and maybe even learning some marketing techniques. In fact it is already starting, this is the first time I remember that the trailer says ‘Tickets On Sale’ now so far in advance of the actual release of the movie. Maybe I just didn’t pay attention to that before but it sure beats putting people in line at the Theaters for days before the first run of the #StarWars movie.

They knew there would be demand and they want to encourage that, which is very smart marketing. I am curious as to how many weeks it may be sold out and how many people buy multiple tickets (to either try to resell or to see the movie dozens of times in the theaters in 3D).

Unless there is a drastic change in marketing strategy I know there will be an upcoming deluge of cross promotion for quite a few months. All the fast food places and big box stores will be promoting their connection to the movie. Your soda cup for the next 4-6 months will have a character from #TheForceAwakens, the checkout lines will be filled with #StarWars souvenirs.

Unfortunately most small businesses will be limited in being able to capitalize on the new Star Wars movie as the licensing fees associated limit the cross promotion to the big multi-national corporations. There will be some merchandising available without as much profit to the small businesses buying from the big wholesalers who have the license.

TrendingTopicTuesday750However there are always creative ways to capitalize on the latest trends, especially now with social media outlets. Your small business can make a short video without any official Star Wars footage or images that brings you attention with some creativity so it links the theme of the movie to your products or services. Maybe even go the opposite direction…if your prospects may be likely to get tired of all the hype start with a connection to them that your products and services will never have a Star Wars character on them, you are safe to use our services without hearing about the Star Wars hype, etc.

The key in marketing is to find your niche and to connect to your community of clients and future clients, whether that means keeping up on the latest trending topics like Star Wars or staying away from them get to know what your target audience wants…and give it to them in a memorable way.

Please share this (simply copy and paste into your social media):
The Marketing Force Awakens, small business marketing using trends like #starwars #TheForceAwakens to #MakeBusinessBloom…http://bit.ly/trendingtues

Tweet your thoughts and additional topics to: @eRoseWeb

We invite your feedback on how you can use the latest trends and apply them to your small business marketing to learn from each other so we can all Make Business Bloom.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Category: Trending Topic Tuesday

Trending Topic Tuesday – What Small Business Owners Can Learn from the Trends

What can Entrepreneur’s learn from the current trends to improve business growth? We keep an eye on both business trends and current events, especially with an eye towards what we can learn to apply to small business marketing.

eRose Web and Business Services will continue to track the top trends on Social Media and sharing our thoughts on the lessons that can be learned from those that may apply to your business. Some of the topics we shared the last few months included ‘#TheDress‘, Changes happening with Google Plus, Intellectual Property tips from MSNBC’s Your Business, Viral Videos, Inspiration/Lessons from MLB Cole Hamels No-Hitter, and the Papal Visit to Philly and it’s effect on Small Business.

TrendingTopicTuesday750

Please share the trends that you have spotted and how they can help fellow small business owners to grow or make their business more efficient.

Please share this (simply copy and paste into your social media):
Trending Topic Tuesday, business lessons from trends and social media to #MakeBusinessBloom…http://bit.ly/trendingtues

Tweet your thoughts and additional topics to: @eRoseWeb

We invite your feedback on topics we share and welcome additional ideas on topics for discussion to learn from the current trends to Make Business Bloom.

Category: Trending Topic Tuesday

Trending Topic – Pope Francis Upcoming Visit to Philadelphia…Small Business Boom or Bust?

TrendingTopicTuesday750For the Philadelphia portion of the Pope’s upcoming visit to America there has been a huge discussion of the logistics and transportation changes for the region. What I would like to discuss here primarily are the potential positive or negative affect on business overall, especially for small businesses in the region.

My hope is that this will be the potential $500 million financial boon to the region as predicted. The expectation is for 1.5 million people as well as potential good publicity for the city (although that is never guaranteed). Even if it is as successful as predicted will this success be felt by many small businesses or will it just create more hassles and headaches for Entrepreneurs without the associated rewards? cityhallfromlovepark375

“Traffic restrictions imposed by the U.S. Secret Service and limited public transit have left some stores and restaurants in the lurch. Planned road closures include about 25 miles of highway, a major bridge connecting Philadelphia to New Jersey, and dozens of blocks in the heart of downtown. … Nowhere was the angst more apparent than at Reading Terminal Market, a city landmark and tourist hot spot filled with dozens of stalls selling prepared food, groceries and souvenirs. It had considered closing until officials were able to negotiate two overnight windows for deliveries.” http://www.dailyrecord.com/story/money/business/2015/09/06/openinphl-philly-businesses-prepare-pope-francis-visit-crowds/71829088/

“Both city officials and business owners have expressed concerns: restaurants fear the logistics of moving food and staff in and out of the city, and the city fears restaurants will decide to just close for the visit.” From Recap: Nutter talks business impact of papal visit Read more at http://www.philly.com/philly/blogs/real-time/Live-Nutter-talks-business-impact-of-Papal-visit.html#k6msLGMDcUoXKqOY.99

There is about a 3 mile traffic box where traffic will be allowed out but traffic will not be allowed starting early in the weekend. If you are a business inside the traffic box there will be challenges in staffing and resupply. For small business outside the traffic box will people be willing to venture outside of this box to go to the business? While it is great that accommodations have been made for a landmark such as Reading Terminal Market, what happens to other small businesses that do not have access to re-supply or don’t have a place for employees who live outside the traffic box to stay or to get back in to work? Will small business be literally and figuratively ‘running on empty’ by the end of the weekend?

WhereWhenPope2015There are also rumors that the cell/wi-fi coverage may be pushed past the limit. While the wireless companies have spent a lot upgrading the infrastructure locally for the event, what happens to the small business or Entrepreneur that relies on their ‘Square’ or other wireless based payment processing if there is too much stress on the system?

Personally I live just outside the city limits but a friend who has lived in the city a long time made an excellent point recently. Since many things will be different the weekend the Pope (transportation, hours of operation, overworked staff at the places that are open and have employees that can’t leave and come back ‘in the box’) the local residents that do stay may not have valid info to share with the visitors.

One solution seems to be social media (assuming cell phones are working): SmallBusinessStorefront325

#OpenInPHL: Philly businesses prepare for Pope Francis visit, crowds
To encourage shops to navigate the hurdles and stay open for the historic occasion, the city this week launched the hashtag #OpenInPHL. Officials also began distributing marketing kits with buttons and signs saying “Welcome Pope Francis” and “I’ll Be There.” http://www.dailyrecord.com/story/money/business/2015/09/06/openinphl-philly-businesses-prepare-pope-francis-visit-crowds/71829088/

This could be good for the small businesses and entrepreneurs that want to let people know they are open (and in walking distance). Now more than ever the need for social media is critical to small business success to make sure the throngs of potential customers know you are open and ready to serve them. (Also make sure your signage is in place or you have someone out on the street pulling people into your establishment.)

If you are a small business owner in Philly and are you expecting a large increase in sales? What preparations have you made to overcome the potential obstacles?

 
Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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Category: Trending Topic Tuesday

Trending Topic Tuesday – #BlackMonday the Stock Market and it’s Effect on Small Business

TrendingTopicTuesday750If you are reading this it means you ‘survived’ #BlackMonday, congratulations!

The hot topic the last few days is the Chinese Market Crash and our own American Stock Market correction, especially the last couple of business days where there has been a significant sell-off. While I joke about ‘surviving’ #BlackMonday it is no laughing matter when our hard earned profits take a nose dive. I am not here to offer financial advice but instead to provide information and discuss how small business may or may not be affected and how to stay positive during difficult times.

Here is a link to an interesting article about how the economy overall shows signs of strength (giving us hope that this is just a normal cyclical stock market correction and not a sign of impending doom.) …Why the economy is OK, even if stocks aren’t

At least one positive result of this recent stock market drop could be continued low interest rates so small business can continue to take advantage of continued investment in expansion at current beneficial interest rates. See article…Is the Fed trapped Now? Rate hike remains elusive.

The important thing for us as Entrepreneurs is to keep our own businesses as strong as possible. As always look for the trends that may affect our specific business and then find the opportunities they provide. The stock market goes up and down all the time, so as much as we can try to keep your focus on growing your business and strengthening your local community to continue to Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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Category: Trending Topic Tuesday

Trending Topic Tuesday – Google+ becoming ‘Google Streams, Photos, and Sharing’?

TrendingTopicTuesday750Our trending topic this week comes from an article on Mashable.com regarding Google and their efforts at social media and recent news on Google+. We have found that as part of any online marketing effort for small business, you want to find as many ways as possible to get the link to your website on to Google run ventures. They are still the dominant force when it comes to being found online. While Facebook has made significant progress on smartphones to get your business found Google still is the king overall.

While this article documents the likelihood of Google phasing out the Google Plus social media stream, we still recommend paying some attention to it while increasing efforts on the more successful Google run ventures like Google Photos and especially YouTube (Yes Google owns YouTube as well)

Here are the conclusions of the article after a recent announcement of Bradley Horowitz a top executive at Google:
SocialMediaNews500

Inside the failure of Google+, a very expensive attempt to unseat Facebook
by Seth Fiegerman @sfiegerman

…”The buried news in the Horowitz announcement: Google had begun referring to its social operations as “Google Photos and Streams.” In Horowitz’s blog post this week, that name expanded to “Streams, Photos, and Sharing.” By rebranding in this way, Google can separate the failure of “Streams” — the feed activity that most associate with a social network — from the more successful features bundled with it.

“I’ve concluded that it’s time for a ‘pivot’… or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team),” Horowitz wrote on Monday, announcing the end of requiring a Google+ account to use Google products. “Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired.”

Translation: Google+ is shifting from a Facebook clone to more of a Pinterest lookalike to see if it can build momentum. At the same time, Google is investing resources to build more standalone social products like the Photos app, which has generated plenty of positive press.

“I don’t think that owning a pure-play social network is important for Google at this point, but having a connection to social is important,” says Brian Blau, an analyst who covers Internet companies for Gartner.

If and when the Google+ brand is phased, as many we spoke with expect, Google won’t need to say it killed Google+. Several years from now, when nobody is paying attention, a Google employee can just publish a long list of features that have been done away with as part of a routine spring cleaning. Halfway down that list, an astute reader will see the word ‘Streams.’ ”

Read the full article with some excellent background on Google’s efforts on social media over the years at: http://mashable.com/2015/08/02/google-plus-history/

Please share this (simply copy and paste into your social media):
Google and Social Media what should you be doing for your #smallbusiness to #MakeBusinessBloom…http://bit.ly/trendingtues

Tweet your thoughts and additional topics to: @eRoseWeb

Once again we would like to stress this is not a reason to stop using Google+ in the immediate future. The important thing is to stay tuned to news of when and where Google’s priorities shift, because you want every advantage you can get towards having your small business website found online, and when Google prioritizes something it is just common sense that you have that as a priority as well. Assuming, that is, that you want your business to thrive online. If we can be of service to your small business marketing, we do offer SMM services, visit www.Social-Media-Marketing.us for more info or contact us at Info@eRoseWeb.com for how we can help you Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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