Category: Web Design

Category: Web Design

Tips on becoming ‘Marketing Rich’, it’s not just a philosophy!

Are you Marketing Rich?

If you are not getting as much business as you would like today, there are many things you can do to become marketing rich…which will lead you towards a goal of being monetarily rich and spread your influence as well!

Marketing Rich is both a philosophy and a goal!

Marketing Rich Philosophy:
Selling the solutions and benefits that your clients and future clients need using a variety of different marketing methods. Remember people want to know what is in it for them! Until you communicate to them that you can potentially solve a challenge of theirs, they don’t care how great your product or service is.

Having the best product or service does not guarantee success. When you rely primarily on word of mouth the sales process, sure it is usually easier to close the sale, but the timing is usually inconsistent and you don’t reach as many people as you should. (I assume your goal is to help as many people as you can and/or to make as much money as you can.)

How we apply Marketing Rich (Warning…this is partly a plug for eRose Web):
With the clients I have worked with through eRose Web, I have always stressed a marketing rich philosophy (hard to believe it has been over dozen years in business). We start with your Unique Selling Proposition and create content that speaks to your current and prospective clients as well as to the search engines. Our background in marketing sets us apart from design companies focused on Artistic style or the fanciest current technology. (Enough about eRose Web for now, let’s get back on topic.)

Goal: Be Marketing Rich to Become Rich:
Obviously, the goal of business is to make a profit, while the independence and freedom of being your own boss is a great benefit of business ownership that only goes so far if you are not making enough to make it worth your time.

Marketing Rich as a goal means you not only have enough to provide a comfortable life for your family, but you have enough left over to give you more flexibility and freedom. When you achieve your goal of becoming marketing rich you can do many other things, whether you want start new ventures, give back to your community, spend more time with family, travel the world, you name it!

Note: We do Not guarantee you will become rich through marketing, however the right marketing increases success rates for most businesses exponentially.

Business Boosting Marketing Tips: “Marketing Rich” skill on Alexa (Amazon Echo)
Check out the variety of marketing tips we offer here in our blog articles, through our social media posts and tweets, as well as our Amazon Echo Alexa App called…you guessed it “Marketing Rich”

Ask Marketing Rich for a marketing tip (Alexa Skill)

Here is a sample of the types of tips we offer through “Marketing Rich” skill:

  • Update at least the home page of your website regularly. The search engines may penalize you if they see the same content on your home page for a long time.
  • Customize your email marketing to groups of prospects by area of interest. Even if you keep most of the content the same a few changes to the beginning of your email marketing that targets an interest of that prospect can significantly improve your results.
  • Ask your vendors, industry organizations, and clients to put a link to your website on theirs or to mention the great work you are doing on your social media platform of choice.
  • To develop a relationship with a social media influencer in your industry on twitter, retweet their content, add value on top of their tweets and be complimentary.
  • Have your social media pose a variety of questions to find out what sparks participation from your followers. Some may be directed to limited selection of answers, some may be open ended or thought provoking questions.

If you own an Amazon Alexa we encourage you to enable the Marketing Rich skill by going to the Alexa App or your Amazon login > Departments > Echo & Alexa > Alexa Skills (you can search for it or look under Business & Finance category) to click the Enable button. Then whenever you need a little marketing rich inspiration say…”Ask Marketing Rich for a Marketing Tip.”

A little more about us:
eRose web provides many digital marketing services with a focus on helping small businesses and Entrepreneurs to succeed. Our focus is custom websites (and customized WordPress websites) with a marketing focus, SEO, content writing, eMail marketing and Social Media Marketing integrated together for a Marketing Rich experience.

We would love the opportunity to provide a proposal to Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Category: Web Design

Valentine’s Day Rose for your Website

Are you happy with your relationship? Wait before you tell me to bug off…

What I mean is your relationship with your website of course!
monitorbloom300
While you may not be able to send your website roses you can send in eRose Web to analyze changes you need to more efficiently market your business online.

The internet is constantly changing and if you haven’t made updates to your website in years you really need to consider a redesign to make sure your website has the proper SEO, works well with smartphones, and integrates at least some social media. Not to mention making it as easy as possible for someone to know why they should do business with you, how to contact you and that you ask for the order!

If you are not happy with your website and digital marketing contact eRose Web today.

Send your website a Rose this Valentines Day!

rose

Category: Web Design

Poker, Angry Orchard and Dreams of … #Movember? Why Small Business Should Be More Social.

I had a dream and in this dream…no not like Martin Luther King. At least I didn’t think it was a dream of a better world but in a weird way it kind of was. When I say weird, I mean it. I was dreaming of social media hashtags…one in particular that was mentioned casually at a friend’s house during Poker night and apparently got stuck in my head.

FYI: This post is not really about a weird dream but about trending topics for small business and the influence of social media in our culture and how entrepreneurs can capitalize on it for success. (So please stay with me here.)

I had seen vague references to the hashtag #Movember over the last couple weeks but had been too busy, with web designs and keywords for a new law firm client, updates for other various websites, and numerous other day-to-day tasks of running my small business, to look into it.

TrendingTopicTuesday750Why was it in my head now then, two weeks into November?

That is where the Poker and Angry Orchard came in.

During the banter of that friendly poker game in the basement of a friend, one of the players made another vague reference and specifically said “hashtag Movember” … I was about to ask what that was all about but then the topic quickly moved onto things like Monday Night Football and Sci-Fi Movies.

Then at around 2:30am I woke up from a weird dream that would not leave my head…a dream revolving around hashtags, specifically #Movember. I don’t know why I was dreaming about this one stray comment, I can only guess that maybe it was my choice of adult beverages, Angry Orchard instead of the usual Stout or Lager.

Still wondering why I am writing about a topic I don’t know much about? Good Question, it gets to an important idea I am familiar with, the influence of social media and how small business can benefit from it in a variety of ways.

Social Media is not like marketing materials like the Yellow Pages, a brochure or a Flyer, it is about the connection to the community. Social Media for business is now a mix of both sales and marketing, it is more of an online business card exchange or an interactive seminar with Q&A.

Social Media can give small business owners a window into the lives and interests of their prospects and what the current trends are that can be leveraged for increased sales and to strengthen business relationships.

BransonLifeEducation650I have been on Social Media for quite a while and this is a lesson I am still learning. When you see vague references to something like ‘Movember’, unlike what I did, take just a couple minutes and do a quick online search to see what it is about and if it might be relevant to your customers or your business. There could be some great opportunities to become more active in your community which could build stronger long term relationship and win you some lifelong clients.

Some topics on Social Media can indicate the interests and needs of your customers which can help you adjust your products and services or your sales process. I will admit there can be a lot to sort through on social media to find the things that are relevant to your customers and your business. However, if you can find the pulse of your consumer, isn’t that really priceless?

About 10 years ago you needed a website to make sure you were found by your prospects, then as more competitors got websites you needed SEO (Search Engine Optimization) to get noticed by prospects. Your business website had limited interaction and you usually paired it up with an email marketing list to convert your prospects into clients. Now the trend is interaction with your prospect on Social Media.

Do you still need a good website with SEO? Absolutely! However, your competitors are also on Social Media and if you are not talking to your prospects on Social Media then your competition will.

SocialMediaNews500The key is to find the social media platforms where your prospects go; so you can be part of the conversation, or at least see what the discussion is about. For example, if you are B2B it could be LinkedIn, if you are targeting younger consumers you might want to use Snapchat or Facebook Live.

I could go on all day on this topic, but my point here is to pay attention to your community of prospects. They are most likely on social media somewhere looking for information related to their business and maybe even sharing their priorities. You can then let them know about all the great benefits you provide with your products or services that help them solve their challenges or that focus on their priorities.

Today, start asking your clients if they are on any social media and how they use it. As they say ‘birds of a feather flock together’ so learning about how your clients use social media and joining the conversation can help you both strengthen those relationships and find prospects that are similar to your current clients.

In case you came here to read about Movember or were still were wondering what it is all about. I finally took my own advice and did a little research…here is the story of #Movember (www.Movember.com):

mobromovember300“The Movember Foundation is the only charity tackling men’s health on a global scale, year round. We have one goal: to stop men dying too young.
From humble beginnings in Australia in 2003, the Movember movement has grown to be a truly global one, inspiring support from over 5 million Mo Bros and Mo Sistas around the world.
Movember’s success can largely be attributed to the strength of the global community. Regardless of the city in which we live, we’re part of something bigger, united by a commitment to help change the face of men’s health.”

Basically, it looks like good cause to help improve Men’s Health around the world, where men grow Moustaches (‘Grow a Mo for a Bro’) to start a discussion and therefore raise awareness for physical and mental health issues; including suicide prevention – something that has affected my personal and business life…losing some loved ones and even valued clients to suicide.

I hope you found this article informative and somewhat entertaining. The moral of the story here is to pay attention to the trends in society there are a lot of things we can learn from each other in life and in business.

Please join our conversation with any feedback or how you applied any of the tips above meant to help you Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Category: Web Design

Website Wednesday – GYBO.com – Google Resource to ‘Get Your Business Online’

websitewednesday750This Website Wednesday we want to feature an important website for Entrepreneurs to find out how (or if) they are listed on the Google search engine.

Google offers a website that can help you check to make sure that your business is listed on Google for your local area. With Google driving the large majority of search traffic it is critical that you make sure that you are listed, and listed correctly. Google has made it easy for the small business owner to find their own listing by simply visiting GYBO.com and typing in your business name…

GYBOwebresource800

Make sure at minimum your business is on Google and that you have claimed your listing. Once that is accomplished add as much relevant info to your Google profile as you can. The more complete and up-to-date your Google profile the better chance you have of your business coming up higher in Google Places and search results.

Please share this (simply copy and paste into your social media):
Entrepreneur Resource to check business website listing with Google Places to help

Tweet your thoughts and additional topics to: @eRoseWeb

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Category: Web Design

Has your Small Business Marketing Gone to The Dogs? Solutions to Make Your Business Bloom!

For those of you who are not yet on our eMail Newsletter list, one of our regular newsletter articles is centered on our mascot, Shayna, who is an Australian Shepherd Mix. We have found that there are many fellow dog-lovers who are also Entrepreneurs and Small Business owners, so we wanted to use this theme in a video to explain a little about our business and how we can help improve your Marketing in order to Make Your Business Bloom.

We have a 30-second version of this you may have seen on our social media, but have included this original 90-second version here for more detailed info. We hope you find this video can be the start of a conversation on how to improve your bottom line return on investment for your business marketing. We pride ourselves on providing excellent value for your marketing dollar.

After watching the video, please give us your feedback as well as any ways we can help you to grow your business with web or marketing services.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

Category: Web Design

Copyright Issues on Photos for your Website and Marketing…Digital Rights Management

copyright3A common question I get when getting started with new clients is about what photos they can use on their web and print marketing designs. A few times the question was after they had already received a claim for damages for using a photo on a newsletter or website they put together themselves. We will offer our tips and opinions in this article, but this is not intended as legal advice; please refer to qualified legal counsel for specific issues or questions.

There are many U.S. Copyright (www.copyright.gov) laws in place that protect the creators of intellectual property like photos, videos, art, literary text, music, and more. A small business owner should be aware, and make their employees aware of the importance of respecting these intellectual property copyright laws. Otherwise, they could be paying much more in fines or legal fees than they would on stocking up on a large number of royalty-free stock images.

Be aware that even clip art may be restricted to personal use and that there are different licenses for images depending on your intended use. Make it a policy to use a reputable source of stock images. Some sources we have used include: www.Crestock.com, www.Shutterstock.com and www.iStockPhoto.com.

copyright2Another solution besides royalty-free stock photos are taking photos yourself; of course there are still issues to be aware of there as well. If you are taking photos of people, you need to make sure they have given permission for you to use their image, ideally with a signed release. Even if you are taking photos with friends or relatives as the focus of the images, you will still need to get signed releases if you are going to use those photos for anything other than personal use.

Also keep in mind that photos taken of you by someone else, especially a professional photographer may be the property of the photographer and require permission for commercial use. Make sure if you hire a professional photographer for product shots or other business related photos, that the terms of who owns photographs is agreed upon ahead of time.

There are some exceptions that allow you to use images you find in the public domain under fair use laws. In these instances you are allowed to use the images, but make sure that Fair Use is applicable; or do not use them if there is any doubt.

“A classic example of fair use of an image to use online is product reviews. If you want to review a book, a new piece of technology, a food product or whatever widget, you’ll likely want to include a photo. But not some washed-out, overexposed, shadowy, laundry in the background kind of photo that you’d take.

So you head to the manufacturer’s website and right-click that image and save it to upload to your site. A photo will not substitute for the actual product, so the owner’s rights should be very minimally affected. Therefore, your right to use the copyrighted image would likely be permitted under fair use.*”
*Source: http://www.socialmediaexaminer.com/copyright-fair-use-and-how-it-works-for-online-images/

copyright1Small businesses need to make sure that each new employee that has interaction with any type of marketing is aware of the copyright laws to keep your business in the clear. Best practice is to spell this out in any employee handbook and to have a system to track usage of images and the source from which they came. Having this policy and procedure in place helps make sure that if and when you get a notice of copyright violation you can document that you in fact do have the right to use that image.

Let us know if eRose Web can help you with any services to help you Make Your Business Bloom.
Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

Category: Web Design

Lessons from The Marketing Performance Blueprint by Paul Roetzer

Recently I read The Marketing Performance Blueprint by Paul Roetzer and I want to share some of the content that I feel is most relevant to my small business clients and future clients, along with my thoughts on applying these ideas.
MarketingPerformanceBlueprint
Gone are the days when a marketing stimulus, such as an advertisement, direct mail piece, or cold call, leads directly to a sale. Google found that shoppers reference an average of 10.4 sources before making a purchasing decision.

My take on this quote is that with the advent of so many avenues of information a business can’t rely solely on one or two ways of spreading the word about their products and services like they used to. Not only are consumers savvy at doing research but the resources they use are ever changing. The key is not to rely too heavily on any one method of marketing, but to diversify your efforts as much as possible without stretching yourself and your budget too thin.

While my business provides services focused on web, email and social media we recognize that these are not the only methods of attracting new business. For our business we do other marketing efforts as well and recommend our clients do the same.

In marketing and sales it is about being at the right place at the right time to solve a problem for your client. (In a majority of instances you will have no idea when and where that might be so you just want to make sure you are in as many places as possible so that when people are ready, they find you easily.)

Most business leaders know that the digital transformation will be critical to their success in the next few years, but the ‘lack of urgency’ is cited as a frequent obstacle. Ironically, success itself may be one of the largest culprits in creating complacent cultures. Too often business leaders become comfortable with historical success and lack motivation to change their ways.

Many business owners slow down or stop their active marketing efforts when business is good, due in part to this ‘lack of urgency’ in acquiring new business. Then when the busy time or season is over they realize they need a big marketing push, of course there is typically a gap between when you start a marketing campaign and when most of the business comes in. Sure there are some techniques like paid online ads that work faster than others, but they are more expensive and typically are harder to close since these clients may have been unaware of your company prior to finding your paid ad.

The key in business is regular marketing efforts, even if you are above capacity currently it is critical to keep marketing, these may be the times to establish some campaigns with longer lead times on the sales process. For example, when you are busy with work in one area we recommend creating a new landing page which focuses on keywords searches for a secondary product or service which might not be as seasonal. Another example would be establishing a newsletter for clients and prospects to further cement your word of mouth following to make it easy for your existing clients and prospects to refer new business or keep you at the top of their list for when they are ready (which often may occur when you start to slow down).
MarketingMagic400
“SEO, now more than ever, is about creating content and websites that users love and are willing to share.”
…”Focus your team on providing value, answering questions, and producing quality content.”

We often get questions from prospects about how to rank well on Google using Search Engine Optimization (SEO), and this quote summarizes our philosophy well. While you want to have a site that looks nice and is professional, the key to SEO is good content and ease of use for your current and future clients.

Google regularly changes its algorithm on how they rank websites, but their purpose in doing this is to weed out the organizations that are using techniques that ‘trick’ Google into placing them higher. Google tries to reward companies that offer unique and valuable information. While there are techniques that consistently work well, it is because these techniques are commonsense and work well for users that visit your website.

Summary for Small Business:: Marketing is most effective when there is a mufti-faceted plan. Provide valuable information to your target audience through a variety of outlets to help them do their research. A soft-sell approach where you offer resources and information works best for most industries, we are in a period where the consumer drives the sales process most of the time. It is important to recognize that and make your business as visible as possible with as much information as possible to get the prospect to contact you when they are part of the way through the sales process. This has its advantages and disadvantages, while you may not get as many leads as in the past from your marketing budget, they are typically much better qualified so your closing rate should be significantly higher than in the past.

Now Our Shameless Plug: eRose Web offers many marketing services to help you promote your business, please look over the info we share on our website and in our various social media outlets linked on this blog, to see how we might be of service to your business and its marketing efforts to help prevent dips in your sales cycle.

Let us know if eRose Web can help you with any services to help you Make Your Business Bloom.
Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

Category: Web Design

Marketing Lessons from: #TheDress

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The original image is in the middle. At left, white-balanced as if the dress is white-gold.At right, white-balanced to blue-black. swiked  3 versions of the dress photo wired

 

Social Media Marketing lessons from #TheDress Debate of 2015 (Tumblr Dress Color)

If you were paying attention to Social Media recently (or even watching the news) you’ve heard about the attention explosion and great debate on ‘The Dress’ posted originally on Tumblr. Is it white and gold or is it Blue & Black? The answer to that is not what I want to discuss, there are plenty of blogs and posts dedicated to that answer. Instead I want to pose the marketing questions related to ‘The Dress’.

One thing that this demonstrates is the unpredictability of social media. I’ll be honest, I would have never in a million years guessed that posting a photo of a dress and asking what color it is would cause such a sensation and hotly contested debate. This demonstrates to me that as in all forms of marketing you need to try different avenues and ideas and see what resonates with people (hopefully with people that will become your future clients.)

The Great Dress Debate of 2015 also shows why web designers like us need to test on all sorts of devices and browsers. Unlike printed marketing materials like brochures and business cards, websites can and often do look very different depending on numerous factors. Just like the dress looked significantly different depending on what screen you were viewing it on, the same holds true for other images on the internet.

Websites rely a great deal on each individual users settings…some people prefer to have bright settings and others dark or muted, some people want magnification or larger text size and the various browsers give them the ability to change these settings. While there are some things a website designer can to do keep things close to standard there are limits and do you really want to override the preferences of the person you want to sell to so they see it the way you prefer instead of the way they prefer? (Some people want to see the dress as White and Gold and some people want to see it as Blue and Black.)

This is admittedly a drastic exaggeration of what happens and of course you want your products and company to be represented as accurately as possible which is why it is important to make sure your website has been designed with either a responsive or adaptive design and tested thoroughly to make sure that no matter what device or browser your website appears on it still looks professional and represents you well. (It will never look exactly the same to every potential future client but the key is getting it looking good on all the major options.)

There are many marketing lessons to be learned from this and similar viral social media events, what other lessons will you take from this and apply to your small business?

 

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Category: Web Design

Website Redesign and Marketing to Grab Attention! (The Benefit Strategy)

shutterstock_101633950Having a good website for your small business is mandatory for any entrepreneur who wants to be around long-term. Whether you are creating the website internally or with the help of professional web designers and marketers it is critical to do some strategic thinking up front.

Next time you are thinking of a major overhaul of your marketing and or website think about it from the perspective of your typical client. When we work with a new client we like to work strategic thinking into the initial process by asking you who your target audience is and what solutions or information they would likely be looking for on your website, social media or marketing materials.

Here are some questions we ask that we believe are important to think about before you spend the time and money on new marketing efforts:

  • What sets you apart from your competition (aka your Unique Selling Proposition)?
  • Do you focus on a specific niche, target audience, or demographic?
  • What geographic area do you serve, and/or prefer not to serve (Regional, National, Global)?
  • What do you know about your clients, especially why did they become your clients initially (if you don’t know ask a sampling of them)?
  • Why do they stay your clients? What have clients and prospects said about you and your company? (Do you have any testimonials, what do they tell you about how you are perceived?
  • Do the majority of your clients give you repeat business? How do you meet their needs and wants (solve their problem)?

Other things to think about before you redesign or create a new website:shutterstock_101547316
Put yourself in your clients’ shoes when thinking about your website if you were the client what would you want to see and how would you navigate the website? (This is hard because you know a lot more about your industry than they do and it affects the way you look at things…the key is try to think about it as if you were someone who knew nothing about your industry but can really use your solution.)

What would you want your result to be as your client and how can you measure success i.e. buy, complete a contact us form, engage you on social media, bookmark the page, pick up the phone and call you, etc.

What do you think most visitors who visit your website want (often more than one):
information on your products or services,
a solution to an existing problem,
a bargain or lowest cost,
a large selection,
a better quality product or service,
a phone call or email?

It is crucial for you to think over and know the answers to questions like these in order to grab the attention of your website readers quickly.

Your website should be focused on the prospect and/or client so they can easily find what they need. If you start with all the little details of your company, products or services before they know they are interested in your solution they will move on to a competitor with a client solution focus.shutterstock_100037537

Lead with benefits don’t “Sell”
Instead of focusing on details the future client may not care about yet, lead with the benefits or solutions your products or services can provide. Either list the various benefits or provide testimonial examples so your website readers can see how you have helped others in a similar predicament.

Make sure you make it easy for your future clients to buy, sign up, contact you, etc. If they have a hard time finding your phone number or placing an order there are plenty of competitors out there with easy to use websites also asking for their business.

Turning a website reader into a client is one of the most critical actions your website can perform. Try to guide them in a style that is more telling than selling. Be assertive but not annoying or aggressive.

Make it your first priority to understand your potential client. Again, look at your website through that client’s perspective. What do they individually want and need?

Focus your marketing by grabbing their attention with the Benefits and Solutions these future clients will receive, not on the details of your product/service that they only need after you have their attention.

Finally, tell them how they can achieve their goal and what you want them to do next. Get them to take the first step and you will have a pre-qualified prospect. Make sure you are ready to deliver on the expectations you have set through your website and marketing!

As we like to wrap up all our blog posts with a reminder to occasionally slow down to appreciate the good things in your life.

roseStop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

Category: Web Design

Website Ideas for the Small Business Owner to reach future clients

What do you need to know as a Small Business Owner about changes in technology and design that affect your business? While you don’t need to know how to design a website for your business there are just some trends you need to keep track of one of which is using responsive or adaptive design in association with mobile and social connectivity.

What is responsive design and why does it matter for my small business you ask? Website on all devices
Your clients and future clients look at your website on a huge range of screen sizes, from a small smartphone up to a large computer monitor or even a projection TV in some cases. Responsive design basically takes these into account so they don’t have to scroll side-to-side in order to see your entire website. (FYI, people don’t like to scroll side to side and it just looks bad when half of the content on a website is cut off.)

Why is that important to your small business?
Technology has rapidly changed the culture and the way people shop and research who to buy from, for both products and services. Smartphones in conjunction with Social Media, especially Facebook, have taken advantage of mobility and connectivity in order to change the way a majority of people make purchasing decisions. There are still many people that use Google to research products and services on their PC or Mac, but an increasing number will consult with their social network to get recommendations. There are even some savvy individuals that will use their smartphones or tablets in a retail store to comparison shop.

Is Responsive Design or Device Specific (Adaptive) Design best for my website?
There are a couple ways to accommodate or in technical speak, optimize, for the various devices like tablets and smartphones. Responsive design will shrink or expand to fit on the appropriate screen size you are using. The other option is to create alternative designs for tablets and another design for smartphones. Creating a separate mobile design will allow you to create different look while keeping the same branding. Which is best for you? Planning a websiteUnfortunately there is not one answer because it depends on your goals and budget. It is often more time and money to implement device specific design, but this may be worth it if you have a large number of people that purchase from you using a smartphone.

What works best for small business?
While there are many web design firms that try to be on the cutting edge of design and focus on the art or the latest technology, we believe that is not the right strategy for most small businesses. At eRose Web and Business services our focus is on marketing and specifically on ease of use for your future clients to see the benefits of working with you or purchasing your products. We also focused on writing content for clients that was keyword specific while being user-friendly so it would show up well in the major search engines like Google.

What have we recommended over the years for our clients?
Early on we used designs that were responsive to different sized monitors because it just made sense, now that is the standard because of the ever increasing and decreasing screen sizes. We can’t claim that we knew early that this trend would happen, and we occasionally accommodated clients that wanted some ‘Flash’ animation or other of the latest trends on their site. However, our bread and butter has been and continues to be responsive designs that use keyword rich content to help small business market their products and services in a variety of industries.

Alright you are probably tired of hearing about us, the main point is to consider your target audience and how they learn about your products and services. If you sell a product and most of your customers are young and trendy then using the latest social media trend along with Facebook and a mobile optimized website makes a lot of sense. However if you market to businesses then maybe you want to use a basic responsive design and ask your existing clients to recommend you on their LinkedIn network. Sometimes you just need to try different marketing outlets to see what works well for your small business.

If you are like me sometimeyoung businessman with computer sitting on the clouds you get so focused on running the tasks of your business you get yourself stressed out and forget to appreciate why you got into business and to really enjoy it. In effort to both remind myself to enjoy life and the benefits of being self-employed I plan on signing off my blog articles with a reminder to stop and smell the roses (Is that too cliché or obvious? Too bad that’s the direction I went!).

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

 

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