Voice-Activated Tech: Should Your Small Business Listen or Join the Conversation for Growth?
HomePod at Apple #WWDC 2017

Tag: Amazon Echo

Voice-Activated Tech: Should Your Small Business Listen or Join the Conversation for Growth?
HomePod at Apple #WWDC 2017

Can Voice Activated Speakers Improve the Bottom Line of your Small Business?

And the Trending Tuesday Topic is…

HomePod, bringing Siri into your home at Apple #WWDC 2017

Will these be primarily Entertainment Pods or Business Efficiency and Marketing Opportunities?

As I discussed in a previous blog article (What Can Small Business Learn from Apple), Apple finds a way to get publicity on their new products. Often with new products or product improvements at their annual #WWDC conference.

Yesterday, the company unveiled their long-awaited Siri speaker called HomePod, its most powerful Mac to date, and tons of new software upgrades across all the Apple platforms, from iPhones to the Apple Watch. Today they are having the former First Lady speak at the conference, but the topic I want to discuss is the advancement of Siri for the Home with the new HomePod. Apple’s entry into the market to compete against Amazon Echo and Google Home.

FYI, The HomePod is about 7 inches, comes with seven tweeters and runs on an Apple A8 chip. It has a six-microphone array in the middle to make it easy for Siri to hear you. The main focus seems to be on Music including Beats 1 Radio but it will also be able to deliver the weather, set timers, and control your HomeKit devices similar to the competitors. The HomePod will not ship until December 2017 and the starting price is $350. (Way above the price of its competitors, as usual)

What does this have to do with small business and entrepreneurship you ask?

Technology is changing the future of business (and the future is coming quickly). You have probably seen the commercials where Alexa (Amazon Echo) can order you a pizza lickety-split.

From what I can tell Amazon is the one primarily focused on creating a community and encouraging development of Apps and skills that can help promote business. (Of course, they make it easy to order from Amazon, which is good for those small businesses that offer their products through Amazon in the first place.) There have been over 10,000 third party apps developed for Amazon Echo and the low-priced Echo dot opens up this technology to everyone.

Google Home was promoted as an entertainment hub, allowing you to control your TV with a Chromecast streamer and launching Netflix and YouTube on your TV, etc.

This avenue of technology is brand new and the market will determine where the real progress will be made, similar to smart devices for your wrist. The big push initially on smart watches was the phone feature, being able to make and receive calls through your watch was supposed to be the next big thing. It turns out that the primary usage became the fitness tracker portion (at least to this point in time.)

Will Apple be right in that people want it primarily for voice activated music with the best quality speaker?

Will Amazon be proved right that having the largest range of skills for improved efficiency will be the most popular feature?

Will people get rid of their remote controls and use Google Home for their home entertainment?

Usually one theory wins out in the end and the others adapt as best they can depending on how far behind the popularity trend they are.

In technology, it is not always the first one in the market that succeeds in the end, but in my opinion Amazon has set themselves up for long term success on this trend. By opening their platform and encouraging 3rd Party developers to extend the functionality, they have embraced the modern age where democracy in business wins. Similar to how the marketing trend is these days, often consumer-driven with Social Media taking center stage.

While business has always been driven by demand of consumers, more than ever the consumers are interactively communicating their demands through social media. This translates well for Amazon in that developers and even lay people are deciding what skills to write and what skills to enable on the Echo so that Alexa can improve their lives (mostly hands free).

Yes, people love to be entertained, but decent speakers aren’t expensive and cable companies are adding voice controls to their remote controls. I am not a fortune teller so please don’t place any wagers or adjust your stock portfolio based on this article, but I would suggest exploring the options for improved productivity for your business and home.

One way I have found to tap into this new technology trend to market my business is with a skill you may have read about in my blog articles previously “Marketing Rich Tips” where you can enable the skill on your Echo and say, “Alexa ask Marketing Rich for a marketing tip”. (See my article on this topic…)

Explore the lists of skills developed for the Amazon Echo and see which ones may be able to improve your efficiency. You can manage your calendar, add to your to-do list, listen to podcasts and audio books to keep your business skills sharp, among many other options.

What are the skills that can make your business more efficient? If someone hasn’t developed it yet, maybe you want to develop something and add it to your own personal Echo? The possibilities at this point are improving daily and the future is bright.

While change is often a little scary there are a lot of improved efficiency options that can help you reduce your costs or reach more people to add to your bottom line. I encourage you to take a deep breath and dive into the future of technology.

Tag: Amazon Echo

Tips on becoming ‘Marketing Rich’, it’s not just a philosophy!

Are you Marketing Rich?

If you are not getting as much business as you would like today, there are many things you can do to become marketing rich…which will lead you towards a goal of being monetarily rich and spread your influence as well!

Marketing Rich is both a philosophy and a goal!

Marketing Rich Philosophy:
Selling the solutions and benefits that your clients and future clients need using a variety of different marketing methods. Remember people want to know what is in it for them! Until you communicate to them that you can potentially solve a challenge of theirs, they don’t care how great your product or service is.

Having the best product or service does not guarantee success. When you rely primarily on word of mouth the sales process, sure it is usually easier to close the sale, but the timing is usually inconsistent and you don’t reach as many people as you should. (I assume your goal is to help as many people as you can and/or to make as much money as you can.)

How we apply Marketing Rich (Warning…this is partly a plug for eRose Web):
With the clients I have worked with through eRose Web, I have always stressed a marketing rich philosophy (hard to believe it has been over dozen years in business). We start with your Unique Selling Proposition and create content that speaks to your current and prospective clients as well as to the search engines. Our background in marketing sets us apart from design companies focused on Artistic style or the fanciest current technology. (Enough about eRose Web for now, let’s get back on topic.)

Goal: Be Marketing Rich to Become Rich:
Obviously, the goal of business is to make a profit, while the independence and freedom of being your own boss is a great benefit of business ownership that only goes so far if you are not making enough to make it worth your time.

Marketing Rich as a goal means you not only have enough to provide a comfortable life for your family, but you have enough left over to give you more flexibility and freedom. When you achieve your goal of becoming marketing rich you can do many other things, whether you want start new ventures, give back to your community, spend more time with family, travel the world, you name it!

Note: We do Not guarantee you will become rich through marketing, however the right marketing increases success rates for most businesses exponentially.

Business Boosting Marketing Tips: “Marketing Rich” skill on Alexa (Amazon Echo)
Check out the variety of marketing tips we offer here in our blog articles, through our social media posts and tweets, as well as our Amazon Echo Alexa App called…you guessed it “Marketing Rich”

Ask Marketing Rich for a marketing tip (Alexa Skill)

Here is a sample of the types of tips we offer through “Marketing Rich” skill:

  • Update at least the home page of your website regularly. The search engines may penalize you if they see the same content on your home page for a long time.
  • Customize your email marketing to groups of prospects by area of interest. Even if you keep most of the content the same a few changes to the beginning of your email marketing that targets an interest of that prospect can significantly improve your results.
  • Ask your vendors, industry organizations, and clients to put a link to your website on theirs or to mention the great work you are doing on your social media platform of choice.
  • To develop a relationship with a social media influencer in your industry on twitter, retweet their content, add value on top of their tweets and be complimentary.
  • Have your social media pose a variety of questions to find out what sparks participation from your followers. Some may be directed to limited selection of answers, some may be open ended or thought provoking questions.

If you own an Amazon Alexa we encourage you to enable the Marketing Rich skill by going to the Alexa App or your Amazon login > Departments > Echo & Alexa > Alexa Skills (you can search for it or look under Business & Finance category) to click the Enable button. Then whenever you need a little marketing rich inspiration say…”Ask Marketing Rich for a Marketing Tip.”

A little more about us:
eRose web provides many digital marketing services with a focus on helping small businesses and Entrepreneurs to succeed. Our focus is custom websites (and customized WordPress websites) with a marketing focus, SEO, content writing, eMail marketing and Social Media Marketing integrated together for a Marketing Rich experience.

We would love the opportunity to provide a proposal to Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Facebook
Facebook
LinkedIn
Google+
Google+
http://eroseweb.com/blog/tag/amazon-echo/">
SHARE