Thinking Thursday: Entrepreneur I.Q.
It Can Be Done…Don’t Listen to Critics…Do It!

Tag: Entrepreneur

Thinking Thursday: Entrepreneur I.Q.
It Can Be Done…Don’t Listen to Critics…Do It!

Entrepreneur Inspirational Quote (I.Q.) to help motivate you towards success as a small business owner…

To Quote the Chinese Proverb:
“The person who says it cannot be done should not interrupt the person who is doing it.”

Don’t let anyone tell you that you can’t accomplish all you want in business (and in life.)

Roll up your sleeves and get to work!

Success comes to those who take action and find new ways to do what was once considered impossible.

Please share this (simply copy and paste into your social media):
Entrepreneur IQ: Ignore the critics and believe in yourself to #MakeBusinessBloom and achieve the impossible … http://bit.ly/entrepreneuriq

Tweet your thoughts and additional topics to: @eRoseWeb

We appreciate your continued interest and we look forward to hearing from you about ways to help fellow Entrepreneurs Make Business Bloom.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Tag: Entrepreneur

Use Your Entrepreneur I.Q. and Show Up for Success

Our Entrepreneur I.Q. (Inspirational Thought) for Thinking Thursday is about the importance of showing up. The quote below can be interpreted many different ways, here are some thoughts on how I see it as an inspiration for Small Business Owner Entrepreneurs.

successshow800

Eighty percent of success is showing up.
– Woody Allen

Success is not really about having the best idea…but instead it usually is about either getting to the market first or consistently getting out there with marketing, taking action and making improvements.

For small business success a key factor is to show up in a specific niche market with your marketing and promotions.

Show up for Leadership…Show your clients and employees that you are dedicated to them by being there when you are needed. What do Life and Business have in common they are often about relationships. Showing up for your clients and employees can make a huge difference in your long term success.

Longevity…Showing up in this case refers to persistence. There are many small businesses that need to demonstrate longevity before they can really be successful, for example most people don’t want to hire a home improvement contractor that just hung out an open for business sign. They want to deal with someone experienced, who has been around for a while and who will continue to be around for a while – so they will be there when they need them. As statistics tell you this is easier said than done with many businesses not making past the first couple of years. If you are just getting started do what you need to do to survive, and remember most of the overnight successes you hear about have really been at it for a decade or two!

Marketing…Make sure your business is showing up where your prospects are. Whether that means a website that shows up well on their smartphone, or meet them online using their favorite social media platform, or getting in front of them face-to-face at a Chamber of Commerce or Industry Event. Be There!

Please share this (simply copy and paste into your social media):
Use your Entrepreneur IQ! Eighty percent of success is showing up to #MakeBusinessBloom … http://bit.ly/entrepreneuriq

Tweet your thoughts and additional topics to: @eRoseWeb

We appreciate your continued interest and we look forward to hearing from you about ways to help fellow Entrepreneurs Make Business Bloom.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Tag: Entrepreneur

Unlimited Creativity for Small Business Success – Entrepreneur IQ

How do small businesses continue to be successful in the long run. Simple…Creativity.

Small business often provide solutions that their larger competitors don’t think of, and use their creativity to innovate more quickly. Our Entrepreneur IQ (Inspirational Quote) below is meant to encourage you to flex your creative brain muscles on a regular basis.

creativityangelou900

Whether you provide services or products it is critical to continue to use your creativity to innovate solutions to your clients challenges. As a small business owner myself I know that this is often easier said than done.

A small business pulls us in all different directions and we wear many hats. Creativity is not limited to one aspect of business. Whatever hat you are wearing use your creativity to try to improve your business, more efficient operations, better solutions for clients, improved customer service, innovative marketing ideas. Alright you might not want to be too creative with your bookkeeping or accounting if you are looking for funding, but most other aspects of your business will thrive if you take a little time to think about them in a little different way.

What project are you about to work on, can you use more creative thinking to improve your results? We would love to hear what you come up with, please share your successes with us!

Tag: Entrepreneur

Get Your Small Business Noticed in Social Media – Content Ignition

The author of The Content Code, Mark W. Schaefer (@markwschaefer), gave a presentation entitled Content Ignition: 10 Ways to Get More Economic Value from Your Social Media Content, and I want to share some observations and tips we can all benefit from as small business entrepreneurs.

SocialMediaTextPeople400Basically in order to know where we are going in social media marketing we need to first know where we have been. When the internet first developed there was a period where the most important thing in marketing for small business was to make sure you had established a presence on the web. Then once everyone had their business listed on the internet the focus became search. Google exploded and Search Engine Optimization was the marketing technique necessary to excel in most industries, beating your competitor to the top of the best keywords and phrases.

Today the key is utility, being helpful and adding value. While websites and keywords are still relevant they are less important due to social media, mobile, and content. As we advance online, marketing a small business becomes even more challenging.

Mark W. Schaefer mentioned a study that said that in the next five years the amount of information on the web is going to increase by 500%. So if you thought it was difficult to get your information noticed now, just think how it will be in 5 years. He talks about an idea called ‘Content Shock’, which references this overwhelming volume of content combined with limited attention spans.

How does content shock affect small business?
Let’s take one very important example. Facebook had until recently been a great way to get your message out for a very low cost. You just used a little creativity and some time to post some valuable content on Facebook and you could get some traction on the Facebook feed. Facebook realized that this deluge of information was not serving their customer so they changed the way it worked the feed. Now Facebook will only show a post you add to about 6% of your followers and paid ads on Facebook are needed to truly get your message out.

While Facebook did this partly to generate more revenue from its ad platform, you can’t overlook the content shock factor and how it is or will affect other social media outlets in a similar way. Remember their goal is to best serve individuals who are their clients and not small businesses.

IgnitionGraph500

“The economic value of our content is exactly zero if people don’t see it and share it.”

Adjust your marketing for ‘Content Ignition’
You need to develop a new competency around understanding the transmission of online content. How do you get your prospects to see it and more importantly share it with their network?

Mark also mentions research done in 2013 by the New York Times. “It showed that 85% of the people who are reading our content say it helps them understand us. Through the act of sharing the content, they are becoming advocates for our businesses and our content. This is really important, because 70% of the people in the same resource study said that their purchasing decision is influenced by what they see being transmitted in these social media updates.”

He also notes that Millennials in the next few years are going to represent half of the consumers, half of our employees; a generation that doesn’t trust anybody except themselves. They’ll trust content shared by a stranger before they’ll trust you and your advertising.

Getting content to move though shares and people’s personal networks creates advocacy and has a large effect in influencing their purchasing decisions. Brand power, company power, your power, isn’t coming from just writing and posting content. It’s coming from content that moves. It’s content that’s transmitted by friends.

@MarkWSchaefer also reviewed some important strategy from his book The Content Code: Six essential strategies to ignite your content, your marketing, and your business, especially on how small business can succeed with social media marketing. My goal is to review his book in more detail and share some of those ideas and how they relate to small business as part of future blog articles and social media posts.

Please let me know your thoughts on what I have shared so far and how you plan on applying these ideas to your small business marketing.

Tag: Entrepreneur

Start Now or you will never finish…Entrepreneur IQ

Taking action in business is one of the critical keys to success, while planning can be helpful there is a limit to its usefulness, especially if while you are planning someone else is building a dominant market share in your industry or local area.

TimeToStart750

This is our Entrepreneur IQ (Inspirational Quote) for Thinking Thursday…is there a project or new idea for your small business that you have been putting off?

The time is now to get started!

Personally, I have a tendency to over prepare and plan so that everything will be ‘perfect’ right from the start. I have recently been working on changing my focus to ‘excellence’ in the long-term. Perfection is not an attainable goal, and the important thing in life as in business is to get started, learn from your challenges and continue to improve on the road to excellence.

What is the project or goal that you have been putting off?

Get started right now and then send me a follow-up, thanks in advance for sharing!

Tag: Entrepreneur

Getting Found with Google…Simple as 1, 2, 3?

MarketingMonday750While Google typically plays it close to the vest on how they determine who gets highly ranked and who doesn’t there have been recent disclosures from Google that give good clues for you to optimize your website for a higher Google PageRank.

Keys to Success on Google: Content, Links, RankBrain

Content (Keyword Rich):
Our philosophy at eRose Web has consistently been to focus on quality content first with a mix of relevant keywords to each client’s industry and customer focus. It seemed logical that with Google’s stated goal of providing the best resources to its clients that this strategy would be the best for small business clients that have limited budgets where spending thousands per month on SEO was not an option. This continues to be one of the best ways in which to keep Google’s attention. Google wants to provide the best resources and content so if you have a website that provides quality tips and articles on areas related to your business you should at least be on their radar.

SEOplan350Links (Incoming):
The links we are discussing here are not the number of links you have within your website but instead the number of relevant links from other websites. By relevant links we are talking about links from websites that are related to your industry and not just paying a website with a list of unrelated web links to include your website link, even though they have completely different customers and in a completely different industry.

It is a good idea to make sure any industry organization, affiliates, chamber of commerce, etc your company is a part of has a link on their website back to your website. Ideally using a text link with both your company name and the main keywords you want your site to be found with online. Also ask any vendors you work with on a regular basis if they would be willing to add a link to your website, and/or mention your company periodically (with a link) in their social media marketing.

RankBrain (Google AI):
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, this means basically that the computer teaches itself rather than following detailed programming code.

While RankBrain has been identified as the 3rd most important factor by Google currently, this is only one part of a much more complex search algorithm.

“RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.”
Source: Bloomberg

Article from SearchEngineLand on RankBrain

Admittedly we simplify things quite a bit in this article, but this is a good starting point for the small business entrepreneur looking to improve the search ability of their website on Google. Google’s algorithm is constantly changing but if you make your goal the same as Google, to provide great content and resources, and sprinkle in a little extra strategy from time to time your website should be in good shape to compete for attention online.

Tag: Entrepreneur

The Marketing Force Awakens – Trending Topics to Market Your Small Business

Have you seen the new #StarWars trailer for #TheForceAwakens, honestly it is more like #TheMarketingForceAwakens don’t get me wrong I am really looking forward to both the movie and maybe even learning some marketing techniques. In fact it is already starting, this is the first time I remember that the trailer says ‘Tickets On Sale’ now so far in advance of the actual release of the movie. Maybe I just didn’t pay attention to that before but it sure beats putting people in line at the Theaters for days before the first run of the #StarWars movie.

They knew there would be demand and they want to encourage that, which is very smart marketing. I am curious as to how many weeks it may be sold out and how many people buy multiple tickets (to either try to resell or to see the movie dozens of times in the theaters in 3D).

Unless there is a drastic change in marketing strategy I know there will be an upcoming deluge of cross promotion for quite a few months. All the fast food places and big box stores will be promoting their connection to the movie. Your soda cup for the next 4-6 months will have a character from #TheForceAwakens, the checkout lines will be filled with #StarWars souvenirs.

Unfortunately most small businesses will be limited in being able to capitalize on the new Star Wars movie as the licensing fees associated limit the cross promotion to the big multi-national corporations. There will be some merchandising available without as much profit to the small businesses buying from the big wholesalers who have the license.

TrendingTopicTuesday750However there are always creative ways to capitalize on the latest trends, especially now with social media outlets. Your small business can make a short video without any official Star Wars footage or images that brings you attention with some creativity so it links the theme of the movie to your products or services. Maybe even go the opposite direction…if your prospects may be likely to get tired of all the hype start with a connection to them that your products and services will never have a Star Wars character on them, you are safe to use our services without hearing about the Star Wars hype, etc.

The key in marketing is to find your niche and to connect to your community of clients and future clients, whether that means keeping up on the latest trending topics like Star Wars or staying away from them get to know what your target audience wants…and give it to them in a memorable way.

Please share this (simply copy and paste into your social media):
The Marketing Force Awakens, small business marketing using trends like #starwars #TheForceAwakens to #MakeBusinessBloom…http://bit.ly/trendingtues

Tweet your thoughts and additional topics to: @eRoseWeb

We invite your feedback on how you can use the latest trends and apply them to your small business marketing to learn from each other so we can all Make Business Bloom.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

rose

Tag: Entrepreneur

Trending Topic – Pope Francis Upcoming Visit to Philadelphia…Small Business Boom or Bust?

TrendingTopicTuesday750For the Philadelphia portion of the Pope’s upcoming visit to America there has been a huge discussion of the logistics and transportation changes for the region. What I would like to discuss here primarily are the potential positive or negative affect on business overall, especially for small businesses in the region.

My hope is that this will be the potential $500 million financial boon to the region as predicted. The expectation is for 1.5 million people as well as potential good publicity for the city (although that is never guaranteed). Even if it is as successful as predicted will this success be felt by many small businesses or will it just create more hassles and headaches for Entrepreneurs without the associated rewards? cityhallfromlovepark375

“Traffic restrictions imposed by the U.S. Secret Service and limited public transit have left some stores and restaurants in the lurch. Planned road closures include about 25 miles of highway, a major bridge connecting Philadelphia to New Jersey, and dozens of blocks in the heart of downtown. … Nowhere was the angst more apparent than at Reading Terminal Market, a city landmark and tourist hot spot filled with dozens of stalls selling prepared food, groceries and souvenirs. It had considered closing until officials were able to negotiate two overnight windows for deliveries.” http://www.dailyrecord.com/story/money/business/2015/09/06/openinphl-philly-businesses-prepare-pope-francis-visit-crowds/71829088/

“Both city officials and business owners have expressed concerns: restaurants fear the logistics of moving food and staff in and out of the city, and the city fears restaurants will decide to just close for the visit.” From Recap: Nutter talks business impact of papal visit Read more at http://www.philly.com/philly/blogs/real-time/Live-Nutter-talks-business-impact-of-Papal-visit.html#k6msLGMDcUoXKqOY.99

There is about a 3 mile traffic box where traffic will be allowed out but traffic will not be allowed starting early in the weekend. If you are a business inside the traffic box there will be challenges in staffing and resupply. For small business outside the traffic box will people be willing to venture outside of this box to go to the business? While it is great that accommodations have been made for a landmark such as Reading Terminal Market, what happens to other small businesses that do not have access to re-supply or don’t have a place for employees who live outside the traffic box to stay or to get back in to work? Will small business be literally and figuratively ‘running on empty’ by the end of the weekend?

WhereWhenPope2015There are also rumors that the cell/wi-fi coverage may be pushed past the limit. While the wireless companies have spent a lot upgrading the infrastructure locally for the event, what happens to the small business or Entrepreneur that relies on their ‘Square’ or other wireless based payment processing if there is too much stress on the system?

Personally I live just outside the city limits but a friend who has lived in the city a long time made an excellent point recently. Since many things will be different the weekend the Pope (transportation, hours of operation, overworked staff at the places that are open and have employees that can’t leave and come back ‘in the box’) the local residents that do stay may not have valid info to share with the visitors.

One solution seems to be social media (assuming cell phones are working): SmallBusinessStorefront325

#OpenInPHL: Philly businesses prepare for Pope Francis visit, crowds
To encourage shops to navigate the hurdles and stay open for the historic occasion, the city this week launched the hashtag #OpenInPHL. Officials also began distributing marketing kits with buttons and signs saying “Welcome Pope Francis” and “I’ll Be There.” http://www.dailyrecord.com/story/money/business/2015/09/06/openinphl-philly-businesses-prepare-pope-francis-visit-crowds/71829088/

This could be good for the small businesses and entrepreneurs that want to let people know they are open (and in walking distance). Now more than ever the need for social media is critical to small business success to make sure the throngs of potential customers know you are open and ready to serve them. (Also make sure your signage is in place or you have someone out on the street pulling people into your establishment.)

If you are a small business owner in Philly and are you expecting a large increase in sales? What preparations have you made to overcome the potential obstacles?

 
Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

Tag: Entrepreneur

Crowdfunding, not just about Financing for Entrepreneurs

While crowdfunding can be a great source of financing for a new business or a business with new product lines, there are more benefits than you might initially think.  We found a good article from CNBC that reviews some benefits, especially for manufacturers.TryThingsLifeWork

Making it in the US—via crowdfunding…
“One draw of crowdfunding sites such as Kickstarter and Indiegogo”… “is that they let entrepreneurs take preorders. Customers pay in advance for a product that is not yet made, giving fundraisers the money they need ahead of time to buy materials and pay labor costs. ‘You get to sell it first,’ said Bronstein. ‘It brings the money to manufacture the product, as opposed to spending the money and hoping you can sell the product.’” …read full article at http://www.cnbc.com/id/102733449

Hopefully this article is helpful to our small business clients and followers. eRose Web doesn’t provide financing or crowdfunding but do serve a variety of different types of businesses including manufacturing so we wanted to share this article and ask for your feedback on crowdfunding or other financing that you think might be helpful to other entrepreneurs and small business owners that follow this blog and our social media posts. Thanks in advance for sharing!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

Tag: Entrepreneur

Has your Small Business Marketing Gone to The Dogs? Solutions to Make Your Business Bloom!

For those of you who are not yet on our eMail Newsletter list, one of our regular newsletter articles is centered on our mascot, Shayna, who is an Australian Shepherd Mix. We have found that there are many fellow dog-lovers who are also Entrepreneurs and Small Business owners, so we wanted to use this theme in a video to explain a little about our business and how we can help improve your Marketing in order to Make Your Business Bloom.

We have a 30-second version of this you may have seen on our social media, but have included this original 90-second version here for more detailed info. We hope you find this video can be the start of a conversation on how to improve your bottom line return on investment for your business marketing. We pride ourselves on providing excellent value for your marketing dollar.

After watching the video, please give us your feedback as well as any ways we can help you to grow your business with web or marketing services.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
rose

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