Poker, Angry Orchard and Dreams of … #Movember? Why Small Business Should Be More Social.

Tag: SEO

Poker, Angry Orchard and Dreams of … #Movember? Why Small Business Should Be More Social.

I had a dream and in this dream…no not like Martin Luther King. At least I didn’t think it was a dream of a better world but in a weird way it kind of was. When I say weird, I mean it. I was dreaming of social media hashtags…one in particular that was mentioned casually at a friend’s house during Poker night and apparently got stuck in my head.

FYI: This post is not really about a weird dream but about trending topics for small business and the influence of social media in our culture and how entrepreneurs can capitalize on it for success. (So please stay with me here.)

I had seen vague references to the hashtag #Movember over the last couple weeks but had been too busy, with web designs and keywords for a new law firm client, updates for other various websites, and numerous other day-to-day tasks of running my small business, to look into it.

TrendingTopicTuesday750Why was it in my head now then, two weeks into November?

That is where the Poker and Angry Orchard came in.

During the banter of that friendly poker game in the basement of a friend, one of the players made another vague reference and specifically said “hashtag Movember” … I was about to ask what that was all about but then the topic quickly moved onto things like Monday Night Football and Sci-Fi Movies.

Then at around 2:30am I woke up from a weird dream that would not leave my head…a dream revolving around hashtags, specifically #Movember. I don’t know why I was dreaming about this one stray comment, I can only guess that maybe it was my choice of adult beverages, Angry Orchard instead of the usual Stout or Lager.

Still wondering why I am writing about a topic I don’t know much about? Good Question, it gets to an important idea I am familiar with, the influence of social media and how small business can benefit from it in a variety of ways.

Social Media is not like marketing materials like the Yellow Pages, a brochure or a Flyer, it is about the connection to the community. Social Media for business is now a mix of both sales and marketing, it is more of an online business card exchange or an interactive seminar with Q&A.

Social Media can give small business owners a window into the lives and interests of their prospects and what the current trends are that can be leveraged for increased sales and to strengthen business relationships.

BransonLifeEducation650I have been on Social Media for quite a while and this is a lesson I am still learning. When you see vague references to something like ‘Movember’, unlike what I did, take just a couple minutes and do a quick online search to see what it is about and if it might be relevant to your customers or your business. There could be some great opportunities to become more active in your community which could build stronger long term relationship and win you some lifelong clients.

Some topics on Social Media can indicate the interests and needs of your customers which can help you adjust your products and services or your sales process. I will admit there can be a lot to sort through on social media to find the things that are relevant to your customers and your business. However, if you can find the pulse of your consumer, isn’t that really priceless?

About 10 years ago you needed a website to make sure you were found by your prospects, then as more competitors got websites you needed SEO (Search Engine Optimization) to get noticed by prospects. Your business website had limited interaction and you usually paired it up with an email marketing list to convert your prospects into clients. Now the trend is interaction with your prospect on Social Media.

Do you still need a good website with SEO? Absolutely! However, your competitors are also on Social Media and if you are not talking to your prospects on Social Media then your competition will.

SocialMediaNews500The key is to find the social media platforms where your prospects go; so you can be part of the conversation, or at least see what the discussion is about. For example, if you are B2B it could be LinkedIn, if you are targeting younger consumers you might want to use Snapchat or Facebook Live.

I could go on all day on this topic, but my point here is to pay attention to your community of prospects. They are most likely on social media somewhere looking for information related to their business and maybe even sharing their priorities. You can then let them know about all the great benefits you provide with your products or services that help them solve their challenges or that focus on their priorities.

Today, start asking your clients if they are on any social media and how they use it. As they say ‘birds of a feather flock together’ so learning about how your clients use social media and joining the conversation can help you both strengthen those relationships and find prospects that are similar to your current clients.

In case you came here to read about Movember or were still were wondering what it is all about. I finally took my own advice and did a little research…here is the story of #Movember (www.Movember.com):

mobromovember300“The Movember Foundation is the only charity tackling men’s health on a global scale, year round. We have one goal: to stop men dying too young.
From humble beginnings in Australia in 2003, the Movember movement has grown to be a truly global one, inspiring support from over 5 million Mo Bros and Mo Sistas around the world.
Movember’s success can largely be attributed to the strength of the global community. Regardless of the city in which we live, we’re part of something bigger, united by a commitment to help change the face of men’s health.”

Basically, it looks like good cause to help improve Men’s Health around the world, where men grow Moustaches (‘Grow a Mo for a Bro’) to start a discussion and therefore raise awareness for physical and mental health issues; including suicide prevention – something that has affected my personal and business life…losing some loved ones and even valued clients to suicide.

I hope you found this article informative and somewhat entertaining. The moral of the story here is to pay attention to the trends in society there are a lot of things we can learn from each other in life and in business.

Please join our conversation with any feedback or how you applied any of the tips above meant to help you Make Your Business Bloom!

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!

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Tag: SEO

Getting Found with Google…Simple as 1, 2, 3?

MarketingMonday750While Google typically plays it close to the vest on how they determine who gets highly ranked and who doesn’t there have been recent disclosures from Google that give good clues for you to optimize your website for a higher Google PageRank.

Keys to Success on Google: Content, Links, RankBrain

Content (Keyword Rich):
Our philosophy at eRose Web has consistently been to focus on quality content first with a mix of relevant keywords to each client’s industry and customer focus. It seemed logical that with Google’s stated goal of providing the best resources to its clients that this strategy would be the best for small business clients that have limited budgets where spending thousands per month on SEO was not an option. This continues to be one of the best ways in which to keep Google’s attention. Google wants to provide the best resources and content so if you have a website that provides quality tips and articles on areas related to your business you should at least be on their radar.

SEOplan350Links (Incoming):
The links we are discussing here are not the number of links you have within your website but instead the number of relevant links from other websites. By relevant links we are talking about links from websites that are related to your industry and not just paying a website with a list of unrelated web links to include your website link, even though they have completely different customers and in a completely different industry.

It is a good idea to make sure any industry organization, affiliates, chamber of commerce, etc your company is a part of has a link on their website back to your website. Ideally using a text link with both your company name and the main keywords you want your site to be found with online. Also ask any vendors you work with on a regular basis if they would be willing to add a link to your website, and/or mention your company periodically (with a link) in their social media marketing.

RankBrain (Google AI):
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, this means basically that the computer teaches itself rather than following detailed programming code.

While RankBrain has been identified as the 3rd most important factor by Google currently, this is only one part of a much more complex search algorithm.

“RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.”
Source: Bloomberg

Article from SearchEngineLand on RankBrain

Admittedly we simplify things quite a bit in this article, but this is a good starting point for the small business entrepreneur looking to improve the search ability of their website on Google. Google’s algorithm is constantly changing but if you make your goal the same as Google, to provide great content and resources, and sprinkle in a little extra strategy from time to time your website should be in good shape to compete for attention online.

Tag: SEO

Has your Small Business Marketing Gone to The Dogs? Solutions to Make Your Business Bloom!

For those of you who are not yet on our eMail Newsletter list, one of our regular newsletter articles is centered on our mascot, Shayna, who is an Australian Shepherd Mix. We have found that there are many fellow dog-lovers who are also Entrepreneurs and Small Business owners, so we wanted to use this theme in a video to explain a little about our business and how we can help improve your Marketing in order to Make Your Business Bloom.

We have a 30-second version of this you may have seen on our social media, but have included this original 90-second version here for more detailed info. We hope you find this video can be the start of a conversation on how to improve your bottom line return on investment for your business marketing. We pride ourselves on providing excellent value for your marketing dollar.

After watching the video, please give us your feedback as well as any ways we can help you to grow your business with web or marketing services.

Stop and Smell the Roses…Remember to Enjoy being an Entrepreneur!
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