Marketing Monday – SEO and SMM, combine forces and conquer!

Search Engine Optimization and Social Media Marketing strategies are more critical than ever and they should be combined for the most effective marketing of your small business. As we have stated in recent updates social media can no longer be overlooked by any business that wants to grow. We have found a good article that articulates the reasoning on why you need to combine your SEO and SMM strategies to help new clients find you online.

Social and SEO Work Better Together
By Yuyu Chen, Feb 24, 2015

“Social has a significant influence on SEO, despite industry gurus suggesting otherwise.

Last year, Matt Cutts said in a YouTube video that Google didn’t count social media metrics such as likes or shares when ranking search results. But fast-forward 12 months and the landscape has changed, with social influencing all areas of search engine optimization, be it on the Web, mobile, or local. While Google doesn’t factor likes and retweets into its algorithm, it does use social to gauge what’s popular.”

…”If you focus on making good content, it will attract lots of engagement. That is what will get more and more people to click and soon enough, it will become more relevant to the search engine.”

Read full article at: http://searchenginewatch.com/sew/news/2396196/social-and-seo-work-better-together

Search Engines focus on Quality, Trust, Popularity, and Unique Relevant Content. Make sure that your website and/or blog keeps the content up to date and you tie it together with social media updates. While it is alright to use some repeat content that you have found of value on social media, it is best to at least put your spin on it that adds some additional value to your followers.

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“SEO and SMM, combine forces and conquer, tips for #smallbusiness on Marketing Monday to #MakeBusinessBloom…http://bit.ly/mktgmon713 “

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