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Category: Marketing Monday

Marketing Monday: Small Business SEO Tips for 2018

Optimize for Smartphones Make sure you have a mobile friendly website. Search engines like Google are prioritizing the user experience on smartphones and smaller screens since the trend has been towards use of these devices for surfing the web. Be the Popular Kid Links to your site are still important. The internet is a popularity contest, and links to your Read more…


3 Marketing Lessons from the Minor Leagues
(It really isn’t bush league, and there is a lot of bacon!)

Like many entrepreneurs, even when I do take time away from the business, I am still thinking about my business. I recently went to a baseball game at a local Minor League ballpark that sparked some ideas on marketing that I want to share, hopefully it can inspire you with some ideas for making your business bloom. Lesson #1: Connect with your target audience (don’t swing Read more…


Tips on becoming ‘Marketing Rich’, it’s not just a philosophy!

Are you Marketing Rich? If you are not getting as much business as you would like today, there are many things you can do to become marketing rich…which will lead you towards a goal of being monetarily rich and spread your influence as well! Marketing Rich is both a philosophy and a goal! Marketing Rich Philosophy: Selling the solutions and Read more…


Why should I want Pokémon Go around my small business?

Like most small business owners I don’t have time to play around with a lot of phone apps or play games on my smartphone, a game console or even on my computer. That makes it easy to be out of the loop when a new hot new trend comes out. I wanted to share some info with small business owners Read more…


Getting Found with Google…Simple as 1, 2, 3?

While Google typically plays it close to the vest on how they determine who gets highly ranked and who doesn’t there have been recent disclosures from Google that give good clues for you to optimize your website for a higher Google PageRank. Keys to Success on Google: Content, Links, RankBrain Content (Keyword Rich): Our philosophy at eRose Web has consistently Read more…


Marketing Monday, Applying ‘Buy-ology’ for Small Business Entrepreneurs

Want to improve the results of your marketing? We want to share some of the findings from the scientific approach to testing marketing, a field called neuromarketing. Specifically some small business applications to the book Buy-ology: Truth and Lies About Why We Buy, by Martin Lindstrom. While not his most recent work on the topic, I came across other marketers Read more…


3 Tips on Re-Naming or Re-Branding Your Small Business

When you either buy a new business or decide you want to shift the focus of your business, you may want to consider a name change and rebranding. If you have decided that rebranding is the way to go to change the perception of your small business you want to make sure to keep the customers the business has worked Read more…


Marketing Monday – Tips and Ideas for Small Business

The goal of Marketing Monday is to share articles, tips and ideas for Entrepreneurs to apply to their business. We encourage discussion and your ideas on what information would be useful to help you make your business bloom. Over the last few months we have included topics such as Online Reviews, SEO and SMM, Trade Show Marketing Tips, ‘Youtility’ for Read more…


Marketing Monday – Mind Tricks to Maximize Marketing Results

Attract and Engage your target audience the right way with some tips and tricks by learning a little more about the human brain and how it responds consciously or unconsciously to your marketing efforts. We want to share a good article we found at Entrepreneur Magazine (Entrepreneur.com) to help you continue to improve your marketing efforts for your Small Business. Read more…


Marketing Monday – Online Reviews…Should Small Business Respond?

Should I respond to a bad online review? That is a question many small business owners and entrepreneurs ask. Along with the best strategy for responding to online reviews. Getting a bad review online is probably not the end of the world, and it can even turn into a positive if properly handled. Before the dawn of the Internet you Read more…


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