A Lesson in Marketing Consistency

There I go again! Not taking my own advice.

I often tell my small business clients that consistency in marketing is critical to long term success, and it is very true…but often it is easier said than done, as most of my fellow small business owners / Entrepreneurs know all to well.

For the last few months I have been so busy working on my clients’ websites and marketing that I have neglected my own social media marketing efforts. For those of you who were starting to follow my articles and tips I had been providing on a regular basis for the majority of last year I apologize for the gap. Hopefully it has not been too long where you no longer check in on my blog and social media.

Yes, shame on me! Hopefully you can also learn from my mistakes and establish a consistent game plan using some of the following marketing tips.

Small Business Marketing Lessons

Plan ahead – take the time when things are a little slower to plan out some future marketing. It is much easier to keep consistent if you don’t have to come up with marketing ideas during your busy periods. You can keep serving your customers with the same high quality but still stay in front of new prospects at the same time.

Consistent Messaging/Branding – Keep your marketing focused on your target audience and your core benefits. If you keep changing your message so that the theme or benefits become confusing on what benefits (products and services) you really provide you are likely to lose out on potential business. Make sure that even if you change around some of the look and feel of your marketing efforts, there is some consistency in branding, logo, colors, message, etc. Every time you start from scratch on a logo or message you have to work that much harder to generate leads.

Build a Network – Marketing during the current decade often thrives because of a strong network of customers and prospects. While social media like Facebook, LinkedIn, Twitter, Instagram, etc are more and more influential, the best is a dedicated network of followers either from your own blog or maybe a local Chamber of Commerce. Stay involved and develop a community either online or in person.

Please share your thoughts or lessons learned in your own business and how you have overcome them to help our Entrepreneurial business network.