Earlier this year I sat in the studio with Tony Leodora of GolfTalk Live to discuss how golf courses should update their marketing approaches to help promote their club. Some of the important issues we covered can really apply to any type of business. Most importantly for small business is that the Mass Market appeal is dying (or dead). People Read more…
Business Bloom, Marketing, Responsive Design, Small Business, Social Media Topics, Web Design, Website Wednesday
Often on Website Wednesday we focus on a website that provides a valuable resource for businesses. Today we want to focus on websites in general and the increasing importance of encryption for your website. In the past a large percentage of websites have not needed to “secure” their website, this was a priority for e-commerce sites not using a 3rd Read more…
Optimize for Smartphones Make sure you have a mobile friendly website. Search engines like Google are prioritizing the user experience on smartphones and smaller screens since the trend has been towards use of these devices for surfing the web. Be the Popular Kid Links to your site are still important. The internet is a popularity contest, and links to your Read more…
Entrepreneur Inspirational Quote (I.Q.) to help motivate you towards success as a small business owner… To Quote the Chinese Proverb: “The person who says it cannot be done should not interrupt the person who is doing it.” Don’t let anyone tell you that you can’t accomplish all you want in business (and in life.) Roll up your sleeves and get Read more…
Can Voice Activated Speakers Improve the Bottom Line of your Small Business? And the Trending Tuesday Topic is… HomePod, bringing Siri into your home at Apple #WWDC 2017 Will these be primarily Entertainment Pods or Business Efficiency and Marketing Opportunities? As I discussed in a previous blog article (What Can Small Business Learn from Apple), Apple finds a way to Read more…
Like many entrepreneurs, even when I do take time away from the business, I am still thinking about my business. I recently went to a baseball game at a local Minor League ballpark that sparked some ideas on marketing that I want to share, hopefully it can inspire you with some ideas for making your business bloom. Lesson #1: Connect with your target audience (don’t swing Read more…
Are you Marketing Rich? If you are not getting as much business as you would like today, there are many things you can do to become marketing rich…which will lead you towards a goal of being monetarily rich and spread your influence as well! Marketing Rich is both a philosophy and a goal! Marketing Rich Philosophy: Selling the solutions and Read more…
Our Entrepreneur I.Q. (Inspirational Thought) for Thinking Thursday is about the importance of showing up. The quote below can be interpreted many different ways, here are some thoughts on how I see it as an inspiration for Small Business Owner Entrepreneurs. “Eighty percent of success is showing up.” – Woody Allen Success is not really about having the best idea…but Read more…
Already having trouble keeping focused on your 2017 New Year’s Resolutions? Setting resolutions is the norm at this time of year. Of course, we often get overzealous and set goals that are unrealistic. This year I want to suggest four simple marketing resolutions for your small business that are easily achievable and some tips and techniques on making them a Read more…
I had a dream and in this dream…no not like Martin Luther King. At least I didn’t think it was a dream of a better world but in a weird way it kind of was. When I say weird, I mean it. I was dreaming of social media hashtags…one in particular that was mentioned casually at a friend’s house during Read more…