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Category: Marketing

Lessons from The Marketing Performance Blueprint by Paul Roetzer

Recently I read The Marketing Performance Blueprint by Paul Roetzer and I want to share some of the content that I feel is most relevant to my small business clients and future clients, along with my thoughts on applying these ideas. “Gone are the days when a marketing stimulus, such as an advertisement, direct mail piece, or cold call, leads Read more…


SEO Tips for Small Business (from Shayna’s Corner in the eRose Web Newsletter)

Shayna, the eRose Web & Business Services Mascot, has been boning up on her SEO skills, here she is reviewing Website Magazine for tips and best strategies for Search Engine Optimization in 2015. Here are some ideas we want to share for your small business SEO… Content…Content…Content Google loves content in its many forms; make sure your site has a lot of Read more…


Marketing Lessons from: #TheDress

The original image is in the middle. At left, white-balanced as if the dress is white-gold.At right, white-balanced to blue-black. swiked  3 versions of the dress photo wired   Social Media Marketing lessons from #TheDress Debate of 2015 (Tumblr Dress Color) If you were paying attention to Social Media recently (or even watching the news) you’ve heard about the attention explosion Read more…


Website Redesign and Marketing to Grab Attention! (The Benefit Strategy)

Having a good website for your small business is mandatory for any entrepreneur who wants to be around long-term. Whether you are creating the website internally or with the help of professional web designers and marketers it is critical to do some strategic thinking up front. Next time you are thinking of a major overhaul of your marketing and or Read more…


Website Ideas for the Small Business Owner to reach future clients

What do you need to know as a Small Business Owner about changes in technology and design that affect your business? While you don’t need to know how to design a website for your business there are just some trends you need to keep track of one of which is using responsive or adaptive design in association with mobile and Read more…


Ad-vocados Picked for Effective Marketing on Super Bowl 49

I always look forward to the Super Bowl for a couple of reasons, the high level of play by at least one of the teams, and the unveiling of the new Super Bowl Ads. My passion is helping Entrepreneurs to market their business to help them Make Business Bloom, so I enjoy seeing the strategies and creativity of the Super Read more…


Redesigned Website and Blog

Websites are always in need of attention and revision. We recently redesigned our own website with a brand new look and feel to better accommodate the changing times in the website and marketing industry. In order to better communicate with our existing and future clients we have integrated social media aspects as well as a design that optimizes for tablets Read more…