As far back as 1993 some marketing pioneers, namely @DonPeppers and @Martha_Rogers, predicted the rise of “The One to One Future” due mainly to rapidly advancing technology. I don’t know if even they saw the full extent of what one to one marketing was going to become in the decades that followed. (They do continue to provide numerous books and Read more…
While crowdfunding can be a great source of financing for a new business or a business with new product lines, there are more benefits than you might initially think. We found a good article from CNBC that reviews some benefits, especially for manufacturers. Making it in the US—via crowdfunding… “One draw of crowdfunding sites such as Kickstarter and Indiegogo”… “is Read more…
For those of you who are not yet on our eMail Newsletter list, one of our regular newsletter articles is centered on our mascot, Shayna, who is an Australian Shepherd Mix. We have found that there are many fellow dog-lovers who are also Entrepreneurs and Small Business owners, so we wanted to use this theme in a video to explain Read more…
A common question I get when getting started with new clients is about what photos they can use on their web and print marketing designs. A few times the question was after they had already received a claim for damages for using a photo on a newsletter or website they put together themselves. We will offer our tips and opinions Read more…
Recently I read The Marketing Performance Blueprint by Paul Roetzer and I want to share some of the content that I feel is most relevant to my small business clients and future clients, along with my thoughts on applying these ideas. “Gone are the days when a marketing stimulus, such as an advertisement, direct mail piece, or cold call, leads Read more…
Our reminder at the end of our blog posts is to Stop and Smell the Roses, to Enjoy being an Entrepreneur. As I wrap up a hectic few weeks, where I stressed myself out working to not just meet a short time-frame on a rush project but finish ahead of schedule, I am making the effort to now take my Read more…
Shayna, the eRose Web & Business Services Mascot, has been boning up on her SEO skills, here she is reviewing Website Magazine for tips and best strategies for Search Engine Optimization in 2015. Here are some ideas we want to share for your small business SEO… Content…Content…Content Google loves content in its many forms; make sure your site has a lot of Read more…
What Can Small Business Learn from Apple? Recently Apple had its annual keynote conference where among other things it introduced the Apple Watch. What can you learn from Apple as a small business owner? Here are some things we took note of: Build Anticipation – Apple has an annual conference and they let people know ahead of time that there Read more…
The original image is in the middle. At left, white-balanced as if the dress is white-gold.At right, white-balanced to blue-black. swiked 3 versions of the dress photo wired Social Media Marketing lessons from #TheDress Debate of 2015 (Tumblr Dress Color) If you were paying attention to Social Media recently (or even watching the news) you’ve heard about the attention explosion Read more…
Having a good website for your small business is mandatory for any entrepreneur who wants to be around long-term. Whether you are creating the website internally or with the help of professional web designers and marketers it is critical to do some strategic thinking up front. Next time you are thinking of a major overhaul of your marketing and or Read more…