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Voice-Activated Tech: Should Your Small Business Listen or Join the Conversation for Growth?
HomePod at Apple #WWDC 2017

Can Voice Activated Speakers Improve the Bottom Line of your Small Business? And the Trending Tuesday Topic is… HomePod, bringing Siri into your home at Apple #WWDC 2017 Will these be primarily Entertainment Pods or Business Efficiency and Marketing Opportunities? As I discussed in a previous blog article (What Can Small Business Learn from Apple), Apple finds a way to Read more…


3 Marketing Lessons from the Minor Leagues
(It really isn’t bush league, and there is a lot of bacon!)

Like many entrepreneurs, even when I do take time away from the business, I am still thinking about my business. I recently went to a baseball game at a local Minor League ballpark that sparked some ideas on marketing that I want to share, hopefully it can inspire you with some ideas for making your business bloom. Lesson #1: Connect with your target audience (don’t swing Read more…


Tips on becoming ‘Marketing Rich’, it’s not just a philosophy!

Are you Marketing Rich? If you are not getting as much business as you would like today, there are many things you can do to become marketing rich…which will lead you towards a goal of being monetarily rich and spread your influence as well! Marketing Rich is both a philosophy and a goal! Marketing Rich Philosophy: Selling the solutions and Read more…


Use Your Entrepreneur I.Q. and Show Up for Success

Our Entrepreneur I.Q. (Inspirational Thought) for Thinking Thursday is about the importance of showing up. The quote below can be interpreted many different ways, here are some thoughts on how I see it as an inspiration for Small Business Owner Entrepreneurs. “Eighty percent of success is showing up.” – Woody Allen Success is not really about having the best idea…but Read more…


4 Easy Resolutions for Success in Marketing Your Small Business throughout 2017

Already having trouble keeping focused on your 2017 New Year’s Resolutions? Setting resolutions is the norm at this time of year. Of course, we often get overzealous and set goals that are unrealistic. This year I want to suggest four simple marketing resolutions for your small business that are easily achievable and some tips and techniques on making them a Read more…


Unlimited Creativity for Small Business Success – Entrepreneur IQ

How do small businesses continue to be successful in the long run. Simple…Creativity. Small business often provide solutions that their larger competitors don’t think of, and use their creativity to innovate more quickly. Our Entrepreneur IQ (Inspirational Quote) below is meant to encourage you to flex your creative brain muscles on a regular basis. Whether you provide services or products Read more…


How Small Business Entrepreneurs Can Develop New Revenue on a Small Budget

The Lean Startup (@leanstartup) by Eric Ries (@ericries) is a great book for any small business owner whether you are just getting started or have been long established. Small businesses are constantly reinventing themselves, improving their products and services to better serve their customers so they can keep growing their business. This book covers some important principles and techniques for Read more…


Is Mass Marketing Dead? Does One to One Marketing Rule?

As far back as 1993 some marketing pioneers, namely @DonPeppers and @Martha_Rogers, predicted the rise of “The One to One Future” due mainly to rapidly advancing technology. I don’t know if even they saw the full extent of what one to one marketing was going to become in the decades that followed. (They do continue to provide numerous books and Read more…


Has your Small Business Marketing Gone to The Dogs? Solutions to Make Your Business Bloom!

For those of you who are not yet on our eMail Newsletter list, one of our regular newsletter articles is centered on our mascot, Shayna, who is an Australian Shepherd Mix. We have found that there are many fellow dog-lovers who are also Entrepreneurs and Small Business owners, so we wanted to use this theme in a video to explain Read more…


Marketing Lessons from: #TheDress

The original image is in the middle. At left, white-balanced as if the dress is white-gold.At right, white-balanced to blue-black. swiked  3 versions of the dress photo wired   Social Media Marketing lessons from #TheDress Debate of 2015 (Tumblr Dress Color) If you were paying attention to Social Media recently (or even watching the news) you’ve heard about the attention explosion Read more…


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