Ad-vocados Picked for Effective Marketing on Super Bowl 49

I always look forward to the Super Bowl for a couple of reasons, the high level of play by at least one of the teams, and the unveiling of the new Super Bowl Ads. My passion is helping Entrepreneurs to market their business to help them Make Business Bloom, so I enjoy seeing the strategies and creativity of the Super Bowl Ads.

Some years are better than others for both the Football and the Super Bowl Ads. This year, Super Bowl 49, the Football was actually pretty good with the glaring exception in the final minute of the game. Can someone explain why you would not give the ball to the player ‘Beast mode’ to pound in the winning score? Similarly can someone explain the series of depressing commercials during a party atmosphere?

Looking on social media discussions after the game there are a lot of people complaining about the lack of good commercials this year and the overall negative depressing tone. I couldn’t agree more. I know there are different strategies in getting the word out and how to be remembered with your Marketing and Advertising, but I disagree with the placement of these types of advertisements in a celebratory type of event.

The party I was at was breaking up by the beginning of the 3rd Quarter, I can’t say that the depressing ads had a direct influence on when people left but it was a close game and yet the place cleared out.

Personally I like funny ads, especially during the Super Bowl. The Esurance, T-Mobile and Mountain Dew Commercials at least gave a little levity to the evening. There seems to be an ever increasing number of car commercials, but at least some of the car ads were better this year than they have been in the past. My favorite was the ad for Avocado’s on the ‘First Draft Ever’ it was very creative and tied in the Football and party theme as well as humor for all those watching to enjoy.

While your small business, like mine, doesn’t have a million dollar advertising budget to get an ad on the Super Bowl, at least not yet, the moral of the marketing story in my mind is to know your audience and get your message out in a creative way. As you probably know just because you have a better product or service, that doesn’t mean you will always succeed in business. Always try new campaigns and outlets to reach your future clients with the right message. Make sure to grab their attention with the benefits they will receive from using your product or service!